White Flag

Splits and Caps Daily: Action for Agents

March 13, 2025

📈 Market Move:

Raveis Relents

Brokerage William Raveis just joined the growing list of brokerages settling commission lawsuits, filing a motion to pause the Gibson case while they finalize the details. The payout amount? Still under wraps. But with the settlement fund already sitting at $1 billion+, it's another sign that big players are cutting their losses.

Meanwhile, Howard Hanna and Berkshire Hathaway Energy are still in the fight, battling to get the case dismissed. And things just got messier—Howard Hanna is now pushing for Judge Bough to recuse himself, claiming ties between plaintiff attorneys and his wife’s political campaign.

With settlements stacking up and courtroom drama heating up, the commission wars are far from over.

🌟Quote of the Day:

"Be so good they can’t ignore you." — Steve Martin

⚡ Quick Win:

Neighborhood Name Drop: Next time you post about a listing, casually mention a local hotspot: “This home is 2 min from THE best tacos in town. Coincidence? I think not.”

Not only does this make your post more engaging, but it also shows off your local expertise. Buyers love working with agents who truly know the area, and local businesses will appreciate the shoutout. Who knows? You might even score a free taco for the referral! 🌮

🎉 Fun Fact of the Day: 

The Invisible House: A $3 million home in Joshua Tree is literally covered in mirrors, making it blend into the desert. Good luck finding your front door.

📚 Book Recommendation:

"No B.S. Sales Success" by Dan Kennedy—Alright, let’s cut through the fluff—this book is like a cold shower for your sales game. Dan Kennedy is the OG of direct response marketing, and in No B.S. Sales Success, he basically grabs you by the collar and says, “Stop whining, start closing.”

Kennedy doesn’t believe in "soft selling" or "relationship building" for the sake of it. His philosophy? Be direct, be valuable, and most importantly—be the one getting paid. This book is a masterclass in filtering out tire-kickers, commanding premium prices, and flipping the script so clients chase you, not the other way around.

If you’re tired of playing the discount game and want to start selling like a pro (without selling your soul), this is your playbook. Read it, apply it, and watch your commissions go up and to the right.

If you’re not selling, someone else is. Stay in the game.

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