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Transparency Takedown
Hidden fees are out, trust is in. Here’s how to get ahead
Splits and Caps Daily: Action for Agents
September 13, 2024
📈 Market Move:
Fee-for-All: The FTC Steps In
Alright, let’s dive in. The FTC just stepped up in a big way this past week, focusing on real estate fees—specifically making sure clients actually know what they’re paying for. This comes right after all the buzz from the recent National Association of Realtors (NAR) settlements, where commissions and transparency were hot topics.
So, what’s the FTC really after? They're targeting those sneaky "junk fees"—charges that get bundled into the final bill with little to no explanation. Think of them as the surprise fees that leave buyers and sellers scratching their heads at closing. The FTC wants agents and brokerages to spell everything out upfront. This could lead to new regulations, forcing everyone to get clear about their fees, which means consumers will have way more insight into what they’re paying for. If this happens, agents will need to adjust how they present their commissions—and it could reshape how we do business.
Here’s the upside: more transparency equals more trust. Be the agent who lays it all out with no surprises, and clients are going to notice. Sure, competition might heat up, but that’s just more space for you to prove your value. Get ahead of this, and you’ll be the one everyone’s turning to when the dust settles.
🌟Quote of the Day:
"Success is not final, failure is not fatal: it is the courage to continue that counts." — Winston Churchill
⚡ Quick Win:
5-Minute Meditation Break: Yeah, you heard that right. Take a 5-minute break today to clear your head and recharge. Sit still, close your eyes, and breathe. Sometimes, the best ideas come when you’re not even trying!
🎉 Fact of the Day:
Did you know the Pentagon is the biggest office building on the planet? We’re talking 6.5 million square feet of office space—yeah, you could fit almost three Empire State Buildings inside. Now that’s some serious elbow room!
📚 Resource of the Day:
Need a quick fix for all those tasks you don't have time for? Fiverr’s got you covered. Whether you need a logo, website tweaks, social media graphics, or even a killer video intro, Fiverr connects you with freelancers who can handle it fast—and for a price that won’t make you flinch. Real estate agents can use it to level up their branding, marketing, or anything else on the to-do list that’s been collecting dust. Quick, affordable, and done right. Get more done without pulling your hair out—it’s a win.
Check out our Agent Resources for other ways to improve your business and our Agent Bookshelf for some great knowledge-builders!
"That’s it for today! Keep grinding, stay focused, and remember—each move brings you closer to that next big win. Let’s keep the momentum going!"
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