Through The Roof

Builders are bracing for impact as tariffs threaten to squeeze supply and push prices up

February 12, 2025

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Splits and Caps Daily: Action for Agents

February 12, 2025

📈 Market Move:

Sticker Shock

Trump's back at it with tariffs, and this time it's not just lumber—steel and aluminum are on the chopping block, too. A fresh 25% tariff on imports from Canada, Mexico, and the EU is set to hit in March, and nobody’s happy about it. Canada and Europe are already threatening retaliation, while Mexico is pleading not to wreck 40 years of trade deals.

For real estate? This means homebuilding costs are about to get even worse. The cost of materials was already expected to jump 10% this year, but steel and aluminum hikes could push things even higher. That means more expensive appliances, fixtures, and construction costs—right when the market desperately needs more homes.

Builders are stuck between a rock and a tariff. They can either pass the costs to buyers (hello, higher home prices), cut corners, or scramble for U.S.-made materials—except domestic supply might not be able to handle the surge, driving prices up even more.

Bottom line: If these tariffs hold, expect tighter housing supply, pricier new builds, and a whole lot of market uncertainty.

🌟Quote of the Day:

"A river cuts through rock not because of its power, but because of its persistence." — Jim Watkins

⚡ Quick Win:

Create a “Coming Soon” Teaser Post: Use Canva to whip up a teaser image for an upcoming listing. A simple “Something amazing is hitting the market soon—stay tuned!” builds buzz and curiosity on social media.

🎉 Fun Fact of the Day: 

The U.S. Had a Plan to Sell Alaska Back – Back in the 1920s, some U.S. officials actually floated the idea of selling Alaska to Canada. Imagine how that real estate deal would’ve played out today.

📚 Book Recommendation:

"The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph" by Ryan Holiday—Alright, let’s talk about a book that basically hands you the cheat code for life. You ever feel like the universe is throwing nothing but brick walls in your path? Holiday says, “Good. That’s the game.”

This book takes ancient Stoic philosophy and applies it to modern success. The gist? The thing blocking your way IS the way forward. Instead of whining about problems, you flip them into opportunities. Lost a deal? Learn from it. Market’s slow? Time to sharpen your skills. That annoying client? A masterclass in patience.

It’s basically a mental reprogramming for high performers—elite athletes, CEOs, and, yes, real estate agents who want to dominate their market without losing their minds. Read this, and you’ll stop seeing problems as stop signs and start treating them like stepping stones.

TL;DR: If life’s throwing punches, this book teaches you how to bob, weave, and hit back harder. đŸ’„

The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph

The agent who stays consistent outlasts the one who waits for perfect conditions.

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