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Homebuyer Hype Meets Rate Reality
Splits and Caps Daily: Action for Agents
October 8, 2024
📈 Market Move:
Purchaser Pessimism Pending |
Homebuyers were feeling pretty good in September, with confidence hitting a two-year high. People are expecting mortgage rates to drop, and that sparked a wave of optimism. But here’s the kicker: rising mortgage rates could pop that bubble real quick. |
Mortgage rates dipped briefly last month but shot up again in October, and now we’re looking at numbers above 6.6%. This spike is fueled by a strong job market, but high rates mean fewer sales, even with some price relief. Sellers are also staying put, with most sitting on sub-6% mortgages, making them hesitant to list. So, while buyers wait for rates to fall, the supply of homes is still stuck in low gear. |
🌟Quote of the Day:
"Success is not in what you have, but who you are." — Bo Bennett
⚡ Quick Win:
Digital Business Card Flex: Update your digital business card with a snappy headline or testimonial. Share it during open houses, client meetings, or networking events. Instant credibility boost without saying a word.
🎉 Fun Fact of the Day:
Lighthouse Listings: Ever dream of owning a lighthouse? The U.S. government sells them off from time to time. One went for just $10,000! It's the ultimate fixer-upper with ocean views in every direction.
📚 Book Recommendation:
“Gap Selling” by Keenan – Forget the old-school sales scripts. This book is about helping your clients see the gaps in their situation and showing them how you can fill them. Game changer for any agent who wants to level up their sales.
Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!
Wrapping up today’s edition! Keep your focus sharp, stay relentless, and remember—the deals you’re after are just around the corner. Let’s go crush it!
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