Tariff Timeout

Splits and Caps Daily: Action for Agents

February 5, 2025

📈 Market Move:

Lumber Lifeline

Builders just dodged a major price hike—at least for now. The 25% tariffs on Canadian and Mexican goods, set to hit yesterday, got a last-minute 30-day pause. Why? A deal was struck: in exchange for the delay, thousands of troops are heading to U.S. borders to curb smuggling and illegal immigration.

For home builders, this is a breath of fresh air. Canadian lumber, drywall, and other key materials were about to get a lot pricier, which would’ve squeezed profits and pushed home prices even higher. The housing market is already battling low inventory, so any added cost pressure is bad news.

The catch? A separate 10% tariff on Chinese goods did go into effect, and China wasted no time hitting back with its own tariffs. So while the North American situation is on pause, trade tensions aren’t exactly cooling off.

Bottom line: Builders get a brief break, but the rollercoaster isn’t over yet.

🌟Quote of the Day:

"Success is not about luck. It’s about preparation meeting opportunity." — Oprah Winfrey

⚡ Quick Win:

“Behind-the-Scenes” Story: Show what a day in the life of a real estate agent looks like. Post a Story or Reel of you prepping for showings, writing contracts, or even grabbing coffee. People love a sneak peek into your world.

🎉 Fun Fact of the Day: 

Zombie-Proof Housing: In Kansas, a group of people turned an old missile silo into luxury apartments that are apocalypse-proof. Complete with pools, gyms, and farms. Turns out, bunkers are the hottest new amenity.

📚 Book Recommendation:

"Tiny Habits: The Small Changes That Change Everything" by BJ Fogg—Most people think change requires willpower. Nah, that’s a losing game. Tiny Habits flips the script—BJ Fogg breaks down how real transformation comes from starting ridiculously small. Like, “floss one tooth” small.

The idea? Forget motivation (it’s flaky). Instead, build habits so tiny they feel effortless—then stack them. Before you know it, you’ve hacked your way into massive momentum.

If you’ve ever struggled to stay consistent—whether it’s lead gen, follow-ups, or just not hitting snooze 5 times—this book is your cheat code. Small shifts, big results. 🚀

Your next breakthrough is hidden in today’s effort—give it everything.

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