Subscription Shake-Up

Splits and Caps Daily: Action for Agents

February 4, 2025

📈 Market Move:

Level: Unlocked

Starting June 1, Austin-based Unlock MLS is shaking things up—agents will no longer need to be Realtors to access the platform. It’s not just a local move; 26% of MLSs nationwide are either discussing or already implementing similar changes.

Why does this matter? For years, MLS access was tied to Realtor membership, but with industry shakeups—from lawsuits to changing rules—MLSs are starting to untangle themselves from associations. This shift means more flexibility for agents and potentially more competition in the market.

In Austin, both Realtors and non-Realtors will pay the same subscription fee, making MLS access a level playing field. While some fear associations could lose members, others see it as an opportunity for agents to choose their path without being locked into memberships they may not want.

Bottom line: The old guard is loosening its grip, and MLSs are redefining their role in the industry. Whether this trend explodes nationwide remains to be seen, but one thing is clear—choice is becoming the name of the game.

🌟Quote of the Day:

"Nothing works unless you do." — Maya Angelou

⚡ Quick Win:

Local Partner Shoutout: Team up with a local business and give them a shoutout on social media. For example, “Need staging help? Check out [Business Name]. They’re the best!” It builds goodwill and makes you the connector in your community.

🎉 Fun Fact of the Day: 

Shark Tank Pool Parties: Billionaire Mark Cuban once bought a $19 million mansion just because it had an indoor pool with a shark tank. Moral of the story? Some people shop for homes with very specific needs.

📚 Book Recommendation:

"Rework" by Jason Fried and David Heinemeier Hansson—This book is like a cold shower for your business brain—refreshing, a little shocking, and exactly what you need to wake up. Rework flips the script on everything you thought you knew about work, productivity, and scaling a business.

Forget the grindset hustle hype. These guys built Basecamp into a multi-million-dollar business by rejecting the usual advice—no 80-hour workweeks, no endless meetings, no funding rounds. Just clear thinking and smart execution.

Biggest takeaway? Stop overcomplicating things. You don’t need a perfect plan, a fancy office, or an army of employees to build something great. You just need to start, cut the fluff, and focus on what actually moves the needle.

If you're stuck in “business as usual” mode, Rework will shake you out of it. Read it, apply it, and start working smarter, not just harder.

Success whispers to those who hustle when no one’s watching.

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