Strong Numbers, Shaky Ground

Splits and Caps Daily: Action for Agents

December 3, 2024

📈 Market Move:

Numbers In, Pressure’s On

The National Association of Realtors (NAR) is closing out 2024 with membership solidly above the 1.5M mark, holding at roughly 1.52M despite a year marked by legal battles, industry scrutiny, and a shakeup in practices. Membership dipped slightly below 1.5M earlier in the year but rebounded, driven in part by a last-minute rush ahead of new policy deadlines.

Some states saw notable swings—California and Texas added thousands of members, while New York and Virginia lost significant numbers. Overall, a handful of states accounted for the bulk of the year’s membership growth.

Yet, not all is smooth sailing. Challenges to mandatory membership rules and demands for more flexibility are gaining traction. Lawsuits and calls for reform are piling up, signaling a potential shift in the way agents engage with the association.

The takeaway? While NAR’s membership is stable, the structure supporting it is under increasing scrutiny. How this plays out could reshape the landscape for agents nationwide.

🌟Quote of the Day:

"The secret of change is to focus all your energy, not on fighting the old, but on building the new." — Socrates

⚡ Quick Win:

Cold Lead Warm-Up: Grab your phone and send a “just checking in” text to 3 cold leads. No hard sell—just a quick, “Hey, how’s it going?” It’s low-pressure, and you never know who’s ready to chat again.

🎉 Fun Fact of the Day: 

Hotter Homes, Higher Prices: Studies show that homes in warmer climates tend to appreciate faster. Why? Sunshine sells! So next time you’re debating a location, just remember: the weather forecast might predict your ROI.

📚 Book Recommendation:

“The Subtle Art of Not Giving a F*ck” by Mark Manson - Mark Manson’s no-nonsense guide is perfect for anyone drowning in distractions (looking at you, agents). His advice? Stop caring about everything and focus on what truly matters. This isn’t about toxic positivity—it’s about cutting through the noise, setting boundaries, and staying sharp. If overwhelm is your kryptonite, this book might just be your superpower.

Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!

Time to wrap it up! Stay curious, stay hungry, and remember - every small action today leads to tomorrow’s big opportunities. Let’s crush it!

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