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Starter Home Shortage
How the Market Is Failing First-Time Buyers
Splits and Caps Daily: Action for Agents
April 3, 2025
📈 Market Move:
Priced Out & Piled Up
The U.S. needs 40 million more affordable homes—but guess what? We’ve got plenty of mansions sitting around collecting dust.
A new study from the NAHB shows the brutal math: 76 million households can only afford homes under $300K, but there are less than half that available. Meanwhile, at the top? There’s a surplus of multi-million-dollar homes.
With the median home price at $400K and mortgage payments hitting record highs, affordability is a joke. The takeaway? If you’re in real estate, the play isn’t just selling homes—it’s figuring out how to create more affordable supply or help buyers navigate the squeeze.
🌟Quote of the Day:
"Do what others won’t today so you can do what others can’t tomorrow." — Jerry Rice
âš¡ Quick Win:
Cold Call Challenge: Reach out to five potential clients you’ve never spoken to before. No scripts, no fluff—just real, authentic conversations. Let’s see who can make the most connections!
🎉 Fun Fact of the Day:
Growth Hack: The Eiffel Tower can grow by up to 6 inches in the summer. The iron expands in the heat, making the iconic landmark just a little bit taller when temperatures rise!
📚 Book Recommendation:
"The Ultimate Blueprint for an Insanely Successful Business" by Keith J. Cunningham—Look, most people running a business aren’t really running a business. They’re winging it—checking the bank account balance and calling it "financial strategy." Keith Cunningham is here to slap that nonsense out of your head.
This book is basically MBA-level business wisdom without the student loans. Cunningham (aka the real-life Rich Dad from Rich Dad Poor Dad) breaks down cash flow, profits, and smart decision-making in a way that actually makes sense. No fluff—just battle-tested principles that separate thriving businesses from dumpster fires.
If you want to stop playing business and start building something that lasts, read this.
Success is a habit—make today another rep.
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