Stale or Sale?

Splits and Caps Daily: Action for Agents

January 2, 2025

📈 Market Move:

Inventory Overload

The housing market is kicking off 2025 with a mixed bag of signals. On the surface, inventory is up—active listings in November were 12.1% higher than the year before, hitting levels not seen since 2020. But here's the twist: a lot of that inventory is going stale. Over half of the homes have been sitting on the market for 60+ days, and the pace of sales has slowed to its weakest since 2019.

Why? High mortgage rates (hovering above 7%) and climbing home prices are putting the squeeze on buyers. Even though buyers are adjusting to this "new normal," affordability is still a massive hurdle. The cost of owning a home, adjusted for inflation, is at its highest point in decades.

While some buyers are jumping on well-priced, move-in-ready homes, the broader market is seeing hesitation. Add in the "seller lock-in effect"—homeowners holding tight to their low mortgage rates—and it’s clear the market is shifting further from a seller's paradise.

The key takeaway? Agents and brokers need to focus on pricing homes competitively and highlighting turnkey properties. The demand is there, but buyers are navigating tough conditions, making strategy and preparation more critical than ever.

🌟Quote of the Day:

"You only live once, but if you do it right, once is enough." — Mae West

⚡ Quick Win:

Set a 'One Thing' Goal: Instead of overwhelming yourself with a laundry list of resolutions, pick one thing you want to crush this year—whether it’s growing your network, doubling your listings, or mastering a new marketing tool. Focus on that, and make it happen. Simple, but powerful.

🎉 Fun Fact of the Day: 

The "January Effect" in Real Estate: While December is slow, January often sees a bump in motivated buyers and sellers. Fun fact: listings that go live in January are more likely to sell faster than those listed during the holiday season.

📚 Book Recommendation:

"The Art of Possibility" by Rosamund Stone Zander and Benjamin Zander—Alright, let’s flip the script on how you view possibilities. The Art of Possibility isn’t just another “think positive” book—it’s about rewiring the way you approach life, work, and challenges. Written by a pair of world-class maestros, this book will make you question everything you thought you knew about limits.

Instead of just focusing on goals, The Art of Possibility shows you how to create a mindset where every challenge is an opportunity. It’s about seeing beyond the constraints of your current reality and stepping into a world where anything is possible. These aren’t just abstract concepts—they’re actionable frameworks that can change how you show up every single day.

And here’s the kicker: It teaches you that true leadership isn’t about being the loudest in the room, but about creating a space for others to thrive. If you’re ready to unlock a new level of thinking and open doors you didn’t even know existed, this book is for you. No more “can I?”—it’s time to start asking “why not?”

If you want to shift from the ordinary to the extraordinary, pick up The Art of Possibility today. Your future self will thank you.

Tomorrow’s victories are built on the actions you take today—so what’s your move?

What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!