Speculation Squashed

HSoA Hushes Housing Hearsay

Splits and Caps Daily: Action for Agents

March 14, 2025

📈 Market Move:

Merger Myth

Well, that was fast. A Wall Street Journal report claimed Compass was making moves to acquire HomeServices of America (HSoA), but HSoA’s CEO shut that down immediately—no talks, no deals, not even a casual coffee chat about it.

Where’d the rumor come from? No one knows. But HSoA says they weren’t even given a heads-up before the article dropped. Meanwhile, Compass is keeping quiet, but they’ve been open about wanting to grow through acquisitions.

Big picture? The industry’s shifting—private listings are on the rise, and brokerages are consolidating. Compass wants more listings, not just more agents, as a competitive edge. Whether that includes buying HSoA? Not today.

🌟Quote of the Day:

"The elevator to success is out of order. You’ll have to take the stairs, one step at a time." — Joe Girard

⚡ 📊🤔 Agent Poll

If your brokerage got acquired today, what’s your next move?

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🎉 Fun Fact of the Day: 

The $30 Billion Empty City: There’s a full-scale city in China called Ordos that was meant to house 1 million people—but barely anyone moved in. It’s like a ghost town, but with luxury condos.

📚 Resource Recommendation:

Sendible—If you're still logging into five different social media accounts just to post the same thing, you're doing it wrong. Sendible lets you run your social game like a boss—schedule posts, track engagement, and even automate replies (so you look like you’re working 24/7 without actually working 24/7).

For agents juggling listings, client updates, and “just sold” posts, this is like having a social media intern—minus the payroll. Plug it in, queue it up, and let it handle the heavy lifting while you focus on closing deals.

Real estate rewards the bold—so go make some bold moves.

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