Sneak Peek

Why Pre-Marketing Might Be a Seller’s Cheat Code

February 24, 2025

Splits and Caps Daily: Action for Agents

February 24, 2025

📈 Market Move:

Sneaky Sales

Compass just dropped some spicy data backing up its love for pre-marketing listings. Their numbers say homes that got a private runway before hitting the MLS sold faster, at higher prices, and were less likely to take a price cut. Translation: keeping things exclusive—at least for a bit—might be a winning strategy for sellers.

This comes right after Zillow’s deep dive, which claimed sellers who skipped the MLS left a collective $1B on the table. So, what’s the move? The industry is still wrestling with NAR’s Clear Cooperation Policy, which forces homes onto the MLS within a day of public marketing. Compass is pushing for more seller control, while others argue private listings hurt buyers and transparency.

For now, Compass is teasing more details “later,” but the battle over MLS rules isn’t cooling off anytime soon.

🌟Quote of the Day:

"The harder the battle, the sweeter the victory." — Les Brown

📊🤔 Agent Poll Results

On 2/14, we asked: What’s the real takeaway from this NAR vs. Phoenix drama?

The results are in!

  • NAR plays hardball, and they win: 0%

  • MLS access rules are due for a major shakeup: 17%

  • Someone’s making money off this, and it ain’t agents: 83%

Not a total landslide, but the message is clear—most of you think someone’s getting paid, and it’s not the agents. Appreciate the votes—keep ‘em coming! 📊🔥

🎉 Fun Fact of the Day: 

The Tallest Statue in the World: It’s not in New York. It’s the Statue of Unity in India, standing at a colossal 182 meters tall. That’s nearly twice the height of the Statue of Liberty! Talk about a towering investment in national pride.

📚 Book Recommendation:

"The Million-Dollar, One-Person Business" by Elaine Pofeldt—Want to build a seven-figure business without managing a massive team, drowning in meetings, or dealing with HR headaches? This book lays out exactly how solopreneurs are scaling to $1M+ by leveraging automation, outsourcing, and high-margin business models.

Real estate agents, this is basically your playbook—because let’s be honest, most of you are one-person businesses. The key? Stop trading just time for money and start thinking like a business owner, not just a salesperson. 🔥💰

The Million-Dollar, One-Person Business, Revised: Make Great Money. Work the Way You Like. Have the Life You Want

Every call, every email, every showing—it all adds up. Stack the wins.

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