Sneak Peak Shutdown

Zillow’s laying down rules — and loopholes aren’t invited

April 11, 2025

Splits and Caps Daily: Action for Agents

April 11, 2025

📈 Market Move:

Zillow Zap

Zillow just made a big move that could shake up how agents market listings. Starting in May, if you're advertising a property anywhere — Instagram, yard signs, email blasts — but you don’t put it on the MLS within 24 hours, Zillow’s gonna block it. Period.

They’re basically saying: "If you’re gonna market a home to one buyer, you should market it to all buyers." This lines up with the Clear Cooperation Policy (CCP), but throws some shade at the NAR’s “delayed marketing” loophole — the one that let agents hype listings online without posting them on the MLS right away.

Now, even if you plan to eventually list it, Zillow won’t show that home at all if you promoted it too early elsewhere. It's a power move — leveling the playing field, pushing for transparency, and probably upsetting agents who like to play the sneak preview game.

Oh, and one of the big brokerages is already backing Zillow’s decision. More are likely to follow.

Bottom line: If you’re playing the "exclusive listing" game, better read the fine print… or risk getting shut out of the biggest home search platform in the game.

🌟Quote of the Day:

"Success doesn’t come from what you do occasionally, it comes from what you do consistently." — Marie Forleo

Zillow’s 24-hour rule = post to MLS fast or get blocked. Fair timeline? Or unnecessary rush?

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🎉 Fun Fact of the Day: 

Square Footage Swindle: The “average size” of a new U.S. home in 1973? 1,660 sq ft. Today? 2,500+. So yeah, we’re not just keeping up with the Joneses — we’re out-building them, one bonus room at a time.

📚 Book Recommendation:

Sprout Social—aka your social media command center.
Most agents “do social” like they’re throwing darts in the dark. Sprout’s like flipping on the lights — scheduling, analytics, inbox, team collabs… all in one dashboard.

It’s not cheap, but neither is losing leads because you posted a listing at 10pm with zero engagement.

If you're serious about treating your socials like a business, not a hobby — this is the move.

Sprout Social: Social Media Management Solutions

Reimagine how social media can grow your business with Sprout Social. See our social media management tools in action. Start your own free trial today.

If it feels scary, you're probably doing something worth doing.

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