Sleepy Sales

Splits and Caps Daily: Action for Agents

December 5, 2024

📈 Market Move:

Market Malaise

November’s housing market hit the brakes, clocking its slowest pace in five years. Homes sat around for an average of 62 days—basically collecting dust—because buyers weren’t feeling those near-7% mortgage rates. Sellers, meanwhile, stayed stubborn on prices, with fewer discounts on listings but plenty of deals to be made on homes that weren’t flying off the shelves.

Here’s the twist: inventory shot up 26% year over year, meaning buyers had the most options since 2019. But don’t get too excited—new listings barely moved. Why? Sellers are clinging to their low mortgage rates like a security blanket. Bottom line: the market’s starting to level out, and it’s turning into a chess game where buyers and sellers are both trying to outsmart each other.

🌟Quote of the Day:

"Happiness lies in the joy of achievement and the thrill of creative effort." — Franklin D. Roosevelt

⚡ Quick Win:

Neighborhood Love: Post a quick shout-out to a local restaurant, coffee shop, or business on your socials. Tag them, show some love, and watch as your local connections grow. Reciprocity is a powerful thing.

🎉 Fun Fact of the Day: 

World’s Longest Escrow: A church in Spain, the Sagrada Familia, has been “under construction” for 140+ years. It’s still not done. Makes your 60-day closing feel like a breeze, huh?

📚 Book Recommendation:

“Essentialism: The Disciplined Pursuit of Less” by Greg McKeown — This book is like a giant reset button for your life. McKeown shows you how to cut the noise, focus on what really matters, and stop wasting time on things that don’t move the needle.

For agents juggling leads, listings, and endless emails, this is a must-read. It’s not about doing it all—it’s about doing less, but doing it better. Read it, apply it, and thank us later.

Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!

Let’s call it a day! Keep hustling, stay sharp, and remember—the hustle now builds the legacy later. Let’s keep stacking those wins!

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