Silent Sales

Splits and Caps Daily: Action for Agents

February 19, 2025

📈 Market Move:

Hidden Homes, Huge Hits

If you’re steering sellers toward off-MLS deals, you might be costing them big money—and yourself, long-term credibility.

A new Zillow study found that sellers who skipped the MLS in 2023-24 lost an average of $5K per home, adding up to over $1 billion in missed profits. Some took hits as high as $30K.

Why? Less exposure = lower offers. But despite NAR’s Clear Cooperation Policy, more agents than ever are pushing private listings—often without explaining the risks. A survey found 63% of sellers felt nudged toward private sales, up from 18% five years ago. And here’s the kicker: 56% of agents believe private deals bring higher prices, even though the data says otherwise.

The takeaway? Private listings might look like an easy win, but they’re leaving money on the table—for sellers and agents. If you want to build trust (and repeat business), MLS is the move.

🌟Quote of the Day:

"Don’t let what you cannot do interfere with what you can do." — John Wooden

⚡ Quick Win:

Your Google Profile is Weak—Fix It. Go Google yourself. If your Google Business Profile isn’t showing up with strong reviews and up-to-date info, you’re invisible. Take 10 minutes to update it. It’s free SEO—use it.

🎉 Fun Fact of the Day: 

The $1 New York Brownstones – In the 1970s, NYC sold rundown brownstones for just $1 to people willing to fix them up. Fast forward, and those same properties are now worth millions. Talk about an ROI.

📚 Book Recommendation:

"Buy Back Your Time" by Dan Martell—Let’s talk about a real unlock—buying back your time. No, not in the scammy “make money while you sleep” way. This book is about strategically removing yourself from the grind so you can scale your business without scaling your stress.

Dan Martell lays out a playbook for ditching low-value tasks, hiring the right people, and structuring your day so you’re actually working on the stuff that moves the needle. His whole philosophy? You don’t grow a business to work more—you grow it so you can do what you love better.

For real estate agents, this is gold. If you’re drowning in admin work, chasing leads the hard way, or stuck in “busy but broke” mode, this book shows you how to break free. Because the only way to level up is to stop doing the $10/hour tasks and start focusing on the $1,000/hour moves.

Read it, apply it, and start buying back your life.

The agent who outlasts, outworks, and outsmarts the competition wins—be that agent today.

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