Seller Science

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Splits and Caps Daily: Action for Agents

April 15, 2025

📈 Market Move:

Rate Reaction

Sellers are watching mortgage rates like they're tracking crypto—every bump gets a reaction.

According to a new survey, most homeowners who are thinking about selling have actually been sitting on that thought for over a year. So what's the holdup? Rates. Everyone’s scared to swap their current sweet 3% mortgage for something double. But here’s the twist: the fear that rates will rise even more is actually pushing some people to sell faster. Wild.

Basically, sellers fall into two camps:

• Camp “Rates are going up? Better list now!”

• Camp “Rates are going down? Great time to list!”

So no matter what rates do, someone’s selling.

At the same time, most of these would-be sellers are still bullish on sale prices. They're looking around at their equity and saying, “Yup, I’ll get what I want—or more.” Especially in places like the Northeast where inventory is tighter than airport security.

Oh—and it’s not just about the money. People want more space, different neighborhoods, or they’re just straight-up moving for life reasons (like family, job changes, or affordability). Translation: The “why” behind selling isn’t just financial—it’s also deeply personal.

The next few months are gonna be spicy. Keep your popcorn (and lock-in calculators) handy.

🌟Quote of the Day:

"Dream big. Start small. Act now." — Robin Sharma

⚡ Quick Win:

Loud and Local: Post a selfie in front of a hot new listing with a caption like: “🔥 This won’t last long. Who wants it?” Instant engagement.

🎉 Fun Fact of the Day: 

Double Down: Las Vegas was literally bought for $8.25 million in 1905. Today, its real estate market is worth over $100 billion. Talk about a profitable bet.

📚 Book Recommendation:

"Trust Me, I’m Lying" by Ryan Holiday—This book is like Neo waking up from the Matrix—but for media.

Ryan Holiday used to manufacture headlines, manipulate the news cycle, and basically puppet-master the blogosphere for big brands. Then he flipped the script and exposed the whole system. It’s part confession, part playbook, part warning.

Why should you care as a real estate agent or broker? Because attention = leverage. And understanding how stories spread (and how fast they mutate) is a superpower in marketing. You’ll never look at a viral story—or your own content strategy—the same way again.

It’s not just about PR. It’s about understanding how narratives work, how outrage sells, and how to play offense without selling your soul.

Read this if you want to stop chasing attention and start engineering it.

Someone out there with half your skills is making double your money.

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