Sales Showdown

Who really benefits from private listings?

March 17, 2025

Splits and Caps Daily: Action for Agents

March 17, 2025

📈 Market Move:

Hidden Homes

Zillow is throwing down the gauntlet on private listings, arguing that hiding inventory is bad for buyers, bad for sellers, and, honestly, just bad business. With the National Association of Realtors (NAR) inching closer to a decision on the Clear Cooperation Policy (CCP), the debate over whether agents should be required to list properties on the MLS is heating up.

Zillow’s stance? Transparency wins. They claim off-market deals mean sellers leave money on the table, buyers get locked out, and affordability takes a hit. Meanwhile, some big brokerages are eyeing private listing networks as a competitive advantage. But Zillow’s execs are calling their bluff, saying that any short-term gain will just lead to brokerage consolidation—similar to what happened in commercial real estate.

If CCP gets repealed, Zillow says they'll adapt, but don’t expect them to pivot into the brokerage game. Their model is built on working with agents, not hiring them. The real question? Whether buyers and sellers even understand private networks—and whether they actually want them. Zillow’s take? Show us the data.

🌟Quote of the Day:

"What you focus on expands, so focus on what you want, not what you fear." — Tony Robbins

📊🤔 Agent Poll Results

On 3/14, we asked: If your brokerage got acquired today, what’s your next move?

The results are in!

  • 🏃 Jump ship ASAP.: 0%

  • 🧐 Wait and see how it plays out. 🤷‍♂️: 75%

  • 🤑 Cash in and ride the wave. 🏡: 0%

  • 🤝 Doesn’t matter—my business is me.: 25%

Interesting stuff, good insight!

🎉 Fun Fact of the Day: 

The 3D-Printed House Boom: You can now 3D print a house in under 24 hours. A Texas company printed a whole neighborhood—proving that the future of real estate might just be Ctrl+P.

📚 Book Recommendation:

"The Sell" by Fredrik Eklund—Look, if you’re in real estate, sales, or honestly just life, you’re always selling something. Yourself. Your brand. That overpriced listing with “tons of potential” (aka a teardown).

Fredrik Eklund—yes, the guy with the high kicks and million-dollar deals—breaks down the art of selling with style, energy, and a little bit of Swedish charm. This book isn’t just about closing deals; it’s about turning yourself into a magnet for success. From mastering your mindset to perfecting your personal brand, The Sell gives you the playbook for standing out in any crowd.

Bottom line: Want to level up your sales game? Read this. Want to stay average? Keep scrolling.

The Sell

Opportunities don’t wait—why should you?

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