Rental Reset

Splits and Caps Daily: Action for Agents

January 24, 2025

📈 Market Move:

Buyer’s Dilemma

Rents for apartments are cooling off, making it easier for renters to stay put rather than dive into the housing market. Thanks to a surge in new apartment construction, rents in multifamily units have dipped for the 17th straight month, with some cities offering the lowest affordability threshold in years. But single-family rentals? That’s a different beast — rents for those are now 20% higher than apartments, the widest gap ever recorded.

With mortgage rates and home prices still sky-high, the math for renters is simple: stick with a lease for now and wait out the storm. Unless single-family rental prices keep climbing (and they’ve already jumped over 40% since 2020), renters may have little incentive to trade rent checks for mortgages this spring.

The rental market’s shifting dynamics are creating affordability winners in places like Texas, while the East Coast continues to challenge budgets. For agents and brokers, this means fewer first-time buyers entering the market unless rents and rates find a way to align.

🌟Quote of the Day:

"Your life does not get better by chance, it gets better by change." — Jim Rohn

⚡ 📊🤔 Agent Poll

Follow-up: What’s one thing you’d add or change? (Reply directly to the email—we actually read these!)

🎉 Fun Fact of the Day: 

No Land, No Problem: In Monaco, where space is scarce, developers have created floating real estate projects. These artificial islands offer luxury homes with unbeatable Mediterranean views.

📚 Book Recommendation:

folk  — Alright, real estate hustlers, let’s talk about Folk. Imagine if a CRM and your favorite productivity app had a baby—and it actually turned out useful. That’s Folk.

It’s like the Swiss Army knife of contact management. Whether you’re juggling leads, staying in touch with past clients, or just trying to keep track of which colleague owes you lunch, Folk helps you organize it all without making your brain melt. Bonus points: it’s super customizable, so you’re not stuck using some cookie-cutter system that doesn’t “get” your workflow.

What makes it stand out? It’s sleek, simple, and doesn’t bury you in useless features. Plus, you can automate follow-ups, group your contacts like a pro, and track conversations all in one spot. Basically, it’s like having an assistant—minus the awkward “Can you grab me coffee?” vibes.

Give it a try. Your future self (and your inbox) will thank you.

The path to success isn’t found; it’s built with daily discipline.

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