Rebound Resistance

Splits and Caps Daily: Action for Agents

December 23, 2024

📈 Market Move:

November Numbers

November brought some heat to the housing market, with existing home sales jumping 4.8% from October and hitting their fastest pace in eight months. Year-over-year, sales climbed 6.1%—the biggest gain in four years. But just as the market started flexing, mortgage rates crept back into the 7% zone, threatening to cool things down as we wrap up the year.

Builders are feeling cautiously optimistic about 2025, with a slight uptick in single-family housing starts and permits beating expectations. Meanwhile, sellers are seizing the moment—new listings are up, but inventory is still tight compared to pre-pandemic levels.

The takeaway? Momentum in November might have been the market catching its breath, but higher rates could put it back into hibernation. Keep an eye on how the new year shakes out—2025 might just bring some surprises.

🌟Quote of the Day:

"Do not go where the path may lead, go instead where there is no path and leave a trail." — Ralph Waldo Emerson

📊🤔 Agent Poll Results

On 12/20, we asked: What’s your take on Phoenix Realtors’ 'MLS’ Choice’ move?

The results are in!

• Innovative—about time someone tried this! 🌟: 100%

• Controversial—not sure this will end well. 🔥: 0%

• Indifferent—wake me up when it’s over. 😴: 0%

Wow, looks like we’re all on the same page here—rare moment of internet harmony. Mark the calendar!

🎉 Fun Fact of the Day: 

Caves with Curb Appeal: Cappadocia in Turkey is famous for its cave homes. People have been living in these carved-out residences for centuries—and now they’re some of the hottest Airbnb spots in the world.

📚 Book Recommendation:

"Never Lose a Customer Again" by Joey Coleman—Alright, real talk—getting a customer is hard enough. Losing them? That’s just a waste of good hustle. Enter "Never Lose a Customer Again" by Joey Coleman, a playbook for turning one-time buyers into lifelong superfans.

This book breaks down the first 100 days after someone becomes a customer—a critical window where they either fall in love with you or ghost you faster than a bad Tinder date. Coleman serves up practical strategies to wow your clients, keep them engaged, and make them so loyal they’ll be naming their pets after you.

Whether you’re running a real estate biz or selling the next big thing, this is a must-read. Remember: retention isn’t just cheaper than acquisition—it’s way more profitable. Go grab it and start turning clients into ride-or-die fans.

Signing off for today! Stay bold, stay determined, and remember—every move you make gets you closer to your goals. Let’s keep building!

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