Realtor Reckoning

Navigating the Crossroads of Market and Membership

Splits and Caps Daily: Action for Agents

December 31, 2024

📈 Market Move:

Association Adjustment

2025 is shaping up to be a year of big shifts for MLSs and real estate associations. With a shaky market and growing dissatisfaction among agents, over 70% of MLS and association leaders are budgeting for membership declines. The squeeze is coming from both sides: tough economic conditions are pushing some agents out, while others are opting out of memberships due to frustrations with the industry's status quo.

But here’s the kicker: a quarter of these execs are seriously considering opening MLS access to non-members. If this gains traction, it could shake up how MLSs operate and lead to some heated industry battles.

The big takeaway? The traditional membership model may be hitting its limits, and local leaders are feeling the pressure to adapt. Watch this space—it’s going to be a pivotal year for MLSs, associations, and their relationships with agents.

🌟Quote of the Day:

"The only way to achieve the impossible is to believe it is possible." — Charles Kingsleigh (Alice in Wonderland)

⚡ Quick Win:

Reverse-Engineer Your Goals: Pick one big goal for the year and ask, “What’s the smallest thing I can do today to move closer?” Spoiler: it’s usually a 5-minute task that snowballs into momentum.

🎉 Fun Fact of the Day: 

New Year, New Neighbors: On average, about 40% of Americans who make a New Year’s resolution say they’re planning a big move or home improvement project in the upcoming year.

📚 Book Recommendation:

"Measure What Matters" by John Doerr—Alright, imagine you're a ship captain. You’ve got a crew, a killer vessel, and the open sea ahead. But without a compass or a map, you're just floating aimlessly, hoping the current takes you somewhere decent. That’s your business or career without a goal-setting system.

Enter "Measure What Matters". John Doerr doesn’t just teach you how to set goals—he gives you a straight-up GPS system. It’s called OKRs (Objectives and Key Results), and it’s what powerhouses like Google and Intel use to crush it. The concept is simple: set a clear objective (what you want to achieve) and track key results (how you measure success).

What I love about this book is that it’s not just theory. Doerr serves up real-life examples of companies using OKRs to level up. And spoiler alert: this stuff works for teams, individuals, even your personal life. You’ll start thinking, “Why haven’t I been doing this forever?”

So, if you’re ready to make 2025 the year you go from aimless drift to laser-focused dominance, grab this book. Then grab a whiteboard and start mapping out your goals. Your future self will thank you.

That’s all for today! Stay energized, stay sharp, and remember—the hustle you bring today paves the way for big wins ahead. Let’s make moves!

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