Rate Realities

Splits and Caps Daily: Action for Agents

December 19, 2024

📈 Market Move:

Small Cut, Big Questions

The Fed dropped its policy rate by 0.25%, marking a full percentage point cut since September’s rate-slashing spree. But if you’re expecting mortgage rates to follow suit, pump the brakes. The market already priced this in, so the 30-year fixed average will hover above 6% well into 2025.

Here’s the kicker: the Fed’s new projections are less generous, with fewer cuts on the horizon, and not everyone on the board loved this move. Translation? Mortgages might tick up slightly in the short term. Add in cautious vibes from Chair Powell and persistent affordability issues, and the housing market remains sluggish.

The silver lining? More listings, price reductions, and a potential 2025 rebound as incomes rise and builders ramp up supply. It's not game-changing news, but for buyers, the tide might turn—just not overnight.

🌟Quote of the Day:

"You measure the size of the accomplishment by the obstacles you had to overcome to reach your goals." — Booker T. Washington

⚡ Quick Win:

Host a “Pop-By” Moment: Spend 20 minutes assembling small gift bags (think local coffee gift cards or seasonal treats) and drop them off at past clients' homes. It’s an easy way to stay top-of-mind and spread goodwill.

🎉 Fun Fact of the Day: 

The Billion-Dollar Billboard: The Times Square Billboard isn’t just a flashy display—it’s prime real estate. Some companies pay over $4 million a year to advertise on it, making it one of the most expensive pieces of “real estate” per square foot.

📚 Book Recommendation:

"The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months" by Brian P. Moran and Michael Lennington—Here’s the pitch: Forget year-long goals. Who’s got time for that? Instead, break your life into 12-week sprints and get laser-focused on what really matters.

Think of it as New Year’s Resolutions on steroids, but every quarter. No fluff, just results. You set goals, track progress, and execute like a productivity machine. The best part? You get 4 “New Years” every year, which means more chances to crush it and less time to procrastinate.

It’s like running a startup but for your life—build, iterate, scale, repeat. If you’ve ever felt stuck in the endless loop of planning but not doing, this book’s your escape hatch. Bonus: You’ll feel like a boss when you start finishing things faster than most people even start.

TL;DR: Want to get more done in 12 weeks than your competition does in a year? This is your playbook.

Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!

That’s it for today! Keep moving forward, stay sharp, and remember—the next big win is just one step away. Let’s make it happen!

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