Private Listings, Public Pushback

Splits and Caps Daily: Action for Agents

March 6, 2025

📈 Market Move:

Exclusive Entries, Expensive Exits

Compass is making it clear—they’re open for business with everyone. In a bold move, the brokerage has invited all agents to access its Coming Soon listings. But when it comes to Private Exclusives, NAR’s Clear Cooperation rules are keeping things locked down.

Compass has been pushing to change these rules, arguing that sellers should have more control over how their homes are marketed. Opponents say private listings create an uneven playing field and could hurt consumers.

Meanwhile, the company is seeing success with its pre-market strategy—early data shows homes listed first on its exclusive channels are selling faster and for more money. They’ve also launched Compass One, a new portal designed to streamline transactions while keeping these exclusive listings front and center.

And while all this is happening? Top leadership has been offloading millions in stock, cashing out big as Compass’ share price climbs.

Bottom line? Compass is doubling down on exclusive inventory—and making sure to profit along the way.

🌟Quote of the Day:

"Success is not the result of spontaneous combustion. You must set yourself on fire." — Arnold H. Glasow

⚡ Quick Win:

The Insta Story Flex: Post a quick “Behind the Scenes” on your Instagram story today. A house tour, a crazy bidding war update, or even you hustling between showings. People love the process, not just the results.

🎉 Fun Fact of the Day: 

Prime Parking: In San Francisco, a parking spot once sold for $1 million. Not a house. Not a condo. A rectangle of concrete where you can leave your car. Welcome to clown world.

📚 Book Recommendation:

"Exactly What to Say" by Phil M. Jones—Ever had a deal slip through your fingers because you fumbled the pitch? Or worse—because you didn’t say anything at all? Phil M. Jones breaks down the exact words and phrases that make people say "yes" instead of "I’ll think about it" (translation: never calling you back).

This book isn’t theory—it’s straight-up sales psychology on steroids. Jones teaches you simple but ridiculously effective phrases that subtly nudge people toward making decisions. The best part? They don’t even realize they’re being nudged. It’s like having cheat codes for persuasion. Whether you’re selling houses, pitching investors, or just trying to get your friends to pick the restaurant you want, Exactly What to Say will turn your words into money.

If success had a shortcut, everyone would take it. The long way is the only way.

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