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The Real Reason Zillow is Opposed to Private Networks—And Why You Should Care
Splits and Caps Daily: Action for Agents
October 14, 2024
📈 Market Move:
Secret Sauce
Here’s the scoop: Zillow’s all-in on the Clear Cooperation Policy (CCP), which makes sure every publicly marketed home gets listed on the MLS. Why? Because private listing networks (PLNs) hurt consumers and agents by making the market less transparent. If homes aren’t visible to everyone, buyers miss out on options, and sellers don’t get maximum exposure.
But let’s be real—Zillow’s stance isn’t just about playing hero. Their entire business thrives on having a complete inventory of homes. PLNs create a world where listings could slip through the cracks, which would be terrible for their bottom line. They want all listings in one place because that’s how Zillow stays the go-to hub for buyers and agents alike.
For agents, this battle affects how they do business. Keeping listings on the MLS gives them a fair shot at selling homes to a wide audience. PLNs? Not as much. They create an exclusive market where fewer people see the home, meaning agents may struggle to get top-dollar for clients. Plus, agents could lose out on valuable leads when homes aren’t widely marketed. Keep an eye on this topic that just won’t go away.
🌟Quote of the Day:
"The only way to do great work is to love what you do." — Steve Jobs
📊🤔 Agent Poll Results
On 10/11, we asked: How do you prefer to learn about real estate trends?
The results are in!
Blogs and articles: 80%
Podcasts and videos: 0%
Webinars and courses: 0%
Talking to other agents: 20%
Top comment in support of blogs and articles: "They’re quick and easy to read whenever I’ve got a few minutes. It’s the easiest way to stay on top of trends without having to sit through long webinars.”
Top comment in support of webinars and courses: "So we can get continuing ed hours while learning. Talking to other agents during these sessions gives us real life advice.”
🎉 Fun Fact of the Day:
Floating Mansions: In Dubai, they’ve taken luxury homes to the next level—floating villas that let you literally live on the water. These houses even have underwater rooms, so your “sea view” is the real deal.
📚 Book Recommendation:
"The Art of Selling Real Estate" by Patricia Cliff — A must-read for agents who want to master the psychology of selling. It digs deep into strategies for selling luxury real estate, but the principles apply to any price range.
Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!
That’s all for now! Keep grinding, stay focused, and remember—the deals you chase today are the empires you build tomorrow. Let’s go crush it!
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