Powell Pauses, President Pushes

Splits and Caps Daily: Action for Agents

January 30, 2025

📈 Market Move:

Rates Remain as Rhetoric Rises

The Fed just wrapped up its first meeting of 2025, and—shock—nothing changed. Interest rates are holding steady at 4.25-4.5%, and despite all the noise, a March cut isn’t looking likely.

Trump is out here publicly demanding rate cuts, but the Fed? They’re basically saying, cool story, bro. Powell made it clear: they're moving at their own pace, watching the economy, and not rushing to adjust policy.

Big picture: The economy is still holding strong, so the Fed is in no hurry. And while the official forecast still calls for two rate cuts this year, some experts think we might not see any. Moral of the story? Don’t bank on cheaper borrowing just yet.

🌟Quote of the Day:

"Success is not about the destination, it’s about the journey." — Zig Ziglar

⚡ Quick Win:

Create a Quick Survey: Use a free tool like Google Forms or Instagram polls to ask your audience what real estate topics they’re curious about. Use their answers to plan future content while keeping them engaged.

🎉 Fun Fact of the Day: 

Underground Real Estate Boom: In Helsinki, Finland, there’s an entire underground city with malls, swimming pools, and even a hockey rink. Why? Because winters are brutal, and innovation is warmer underground.

📚 Book Recommendation:

"Hooked: How to Build Habit-Forming Products" by Nir Eyal — Ever wonder why you can’t stop checking your phone? Or why you’re halfway through an Instagram scroll before realizing you opened the app by accident? That’s Hooked in action.

Nir Eyal breaks down the psychology behind habit-forming products—the stuff that keeps people coming back without even thinking. He lays out a four-step “Hook Model” that companies like Facebook, Twitter, and TikTok use to make their apps borderline addictive. But here’s the play: you can use these same principles to build sticky experiences in your own business. Whether you’re marketing homes, running a brokerage, or trying to get clients to remember your name, understanding what makes people tick (and click) is next-level valuable.

Read this, and you’ll never look at your morning doomscroll the same way again.

The difference between ordinary and extraordinary? A little extra every day.

What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!

Fact-based news without bias awaits. Make 1440 your choice today.

Overwhelmed by biased news? Cut through the clutter and get straight facts with your daily 1440 digest. From politics to sports, join millions who start their day informed.

Sign up now!