Portal Pivot

Are Real Estate Portals Poised to Disrupt Brokerages?

October 22, 2024

Splits and Caps Daily: Action for Agents

October 22, 2024

📈 Market Move:

Power Play

There’s a debate brewing in real estate: what happens if the Clear Cooperation Policy (CCP) gets tossed out? Right now, the CCP keeps a lid on pocket listings, but if it disappears, we could see a seismic shift. Major home search portals—those big players like Zillow and Redfin—might decide to stop playing nice with brokerages and go full-on brokerage themselves.

If listings start disappearing from the MLS, portals won’t just sit back. They could pivot and start recruiting agents directly, reshaping the industry. This could turn portals from useful tools into direct competitors, shaking things up for agents and brokerages alike.

For now, it looks like the major portals support the CCP. But if it ever goes away? Expect a potential power grab. Stay tuned!

🌟Quote of the Day:

"The road to success is always under construction." – Lily Tomlin

⚡ Quick Win:

5-Minute Social Media Engagement Sprint: Set a timer for 5 minutes and jump on Instagram or LinkedIn. Comment on posts, respond to DMs, and engage with followers. It’s an easy way to stay top-of-mind without much effort.

🎉 Fun Fact of the Day: 

Land Beneath the Ocean: Believe it or not, some countries are actually staking claims on the ocean floor for future real estate projects. Who knows—next century, you could be listing condos in the Mariana Trench.

📚 Book Recommendation:

“The E-Myth Revisited” by Michael E. Gerber – You might be a killer agent, but if you're stuck in the daily grind, this book will show you how to turn your business into a well-oiled machine. It’s the blueprint for getting out of working in your business and start working on it.

Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!

That’s all for today! Keep your energy high, stay focused, and remember—the hustle you put in today sets the stage for tomorrow’s success. Let’s make it happen!

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