Phoenix Falling

Splits and Caps Daily: Action for Agents

February 21, 2025

📈 Market Move:

NAR Flexes, Phoenix Folds

Phoenix Realtors just hit the undo button on its MLS Choice program after NAR came knocking with a potential charter revocation. The program let non-Realtors get MLS access at half the price of full membership—big no-no in NAR’s rulebook.

Now, Phoenix Realtors is back in compliance, meaning NAR won’t pull the plug on their charter. Non-Realtors can still access the Arizona Regional MLS, but let’s be clear: they’re not Realtors, just paying for access.

This all ties into NAR’s bigger battle: keeping membership mandatory. While some push for more flexibility, NAR isn’t budging. Phoenix Realtors got the message loud and clear—play by the rules or risk getting benched.

🌟Quote of the Day:

"You can’t build a reputation on what you are going to do." — Henry Ford

⚡ 📊🤔 Agent Poll

🎉 Fun Fact of the Day: 

The $1 Skyscraper Deal – In 1997, Detroit sold the iconic Michigan Central Station for just $1. Why? The new owner had to commit to renovating it. Moral of the story: sometimes, real estate is less about price and more about potential.

📚 Book Recommendation:

GetResponse—If your email game is stuck in "spray and pray" mode, GetResponse is here to save you. It’s not just an email marketing tool—it’s a full-on lead gen machine.

Why it’s a win:
✅ Email + Funnels – Build automated follow-ups AND high-converting landing pages.
✅ AI Email Generator – Because writing subject lines shouldn’t take an hour.
✅ Webinars & SMS Marketing – More ways to reach leads = more chances to close deals.

It’s like having a full marketing team… minus the payroll. Perfect for real estate pros who want to nurture leads without the manual grind.

🔗 Check it out here (because better marketing = more commissions).

Don’t wait for motivation—discipline will take you where motivation won’t.

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