Pandemic Purchasers Pivot

Splits and Caps Daily: Action for Agents

December 12, 2024

📈 Market Move:

Equity Escape

Here's the scoop: homeowners who bought during the pandemic are already itching to move. Why? Equity. The housing boom gave them a nice cushion, and life events like family expansion or career moves are tipping the scales, even if it means swapping out their rock-bottom mortgage rates for today’s higher ones.

The trend? Younger homeowners—think 30s and 40s—are the most likely to list their homes in 2025, despite having bought less than five years ago. Contrast that with older generations, who are staying put in their paid-off homes.

What’s driving this? These pandemic buyers aren’t feeling "rate-locked." Many snagged sub-4% mortgages but have built enough equity to absorb the hit of higher rates. Plus, waiting for rates to drop isn’t the play—they’re prioritizing life changes over holding out for financial perfection.

The takeaway: It’s a seller's market for this group, but also a signal of pent-up life transitions finally breaking loose. For agents, this is your sweet spot—focus on serving this equity-rich, life-changing demographic.

🌟Quote of the Day:

"Do the best you can until you know better. Then when you know better, do better." — Maya Angelou

⚡ Quick Win:

Calendar Hack: Block off the first 30 minutes of tomorrow for lead generation. Having a plan in place = guaranteed action. Make the appointment with yourself—it’s the most important client you’ll ever have.

🎉 Fun Fact of the Day: 

Beverly Hills Almost Grew Beans: Before the celebs moved in, Beverly Hills was just a failed lima bean farm. Yep, this glamorous zip code was supposed to be farmland. Guess real estate really is all about location, location... lima beans?

📚 Book Recommendation:

"Real Estate Success in 5 Minutes a Day" by Karen Briscoe — Here’s the deal: you don’t need to spend hours every day reading real estate advice to up your game. This book is like the espresso shot of real estate wisdom—quick, strong, and gets you going.

Karen Briscoe packs powerful strategies into bite-sized chunks you can digest in 5 minutes or less. It’s perfect for busy agents juggling showings, offers, and, let’s be honest, way too many emails. Think of it as your daily dose of “aha” moments to sharpen your skills, boost your productivity, and keep you focused on crushing your goals.

Real estate is a marathon, but this book helps you sprint every day. Pick it up, try one chapter, and watch how those micro-adjustments add up to macro-success.

Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!

That’s it for today! Keep the momentum going, stay inspired, and remember—every small win today builds the foundation for tomorrow. Let’s get after it!

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