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Momentum Meandering
Prices are still rising, but at the slowest pace in a decade
Splits and Caps Daily: Action for Agents
February 27, 2025
📈 Market Move:
Housing Hype Hits a Halt
Home prices are still climbing, but if the past few years were a sprint, 2024 felt more like a slow jog. The year closed with a 4.5% increase in home values—still positive, but the smallest gain in a decade.
What’s driving the slowdown? For one, the days of double-digit price jumps fueled by cheap money and frenzied demand are long gone. Higher interest rates have put a lid on affordability, and while inventory is still tight, buyers aren’t throwing cash at homes the way they were in 2021. That’s led to some regional shake-ups. The Sunbelt, once the golden child of the real estate boom, is cooling off—Florida and Texas, in particular, saw some cities dip into negative territory. Meanwhile, the Northeast is having a moment, with places like Connecticut, New Jersey, and New York posting solid gains.
The overall takeaway? The housing market isn’t crashing, but the days of easy appreciation are over. If you’re in a strong market, prices are still rising. If you’re in a slower one, don’t expect a sudden turnaround. Either way, buyers and sellers need to adjust to a world where home prices aren’t skyrocketing overnight.
🌟Quote of the Day:
"Obsessed is just a word the lazy use to describe the dedicated." — Russell Warren
âš¡ Quick Win:
Screenshot Your Wins: Every time someone compliments you via text or email, screenshot it. Start a folder. Use these as social proof in future marketing. Nothing sells you like past clients raving about you.
🎉 Fun Fact of the Day:
The World’s Most Expensive Treehouse: You can rent a treehouse in Sweden for a cool $350,000 per night. Yep, you read that right. It’s a luxurious suspended suite in the treetops, complete with a hot tub. Nature meets indulgence.
📚 Book Recommendation:
"Brand Warfare" by David D'Alessandro—Most people think branding is about a fancy logo and a catchy slogan. Nope. Brand Warfare is all about how to turn your business (or yourself) into something people can’t ignore. David D’Alessandro, the guy who took John Hancock from boring old insurance company to a powerhouse brand, spills the real game—how to make your brand stand out, crush the competition, and survive when the market gets messy.
It’s got war stories, smart strategies, and just enough corporate gossip to keep it interesting. If you’re trying to build a brand (whether that’s your business, your personal reputation, or both), this book isn’t optional—it’s a playbook.
Work like you already have the success you’re after—because that’s how you get it.
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