MLS Makeover?

Could a Zillow-led MLS rewrite the rules for agents and sellers?

November 11, 2024

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Splits and Caps Daily: Action for Agents

November 11, 2024

📈 Market Move:

Competition or Consolidation?

At a major real estate conference, the hot topic wasn’t just about the nuts and bolts of MLS—many believe Zillow is positioned to take over the entire MLS system in the near future. A few major players are debating whether we’ll see a single, Zillow-led MLS across the U.S., while others are arguing that MLSs should stay competitive and accessible.

The gist? There's a push for MLSs to improve service and pricing, aiming to benefit agents and sellers alike. However, some see this potential centralization as giving Zillow more influence over market data—stirring up the question of whether sellers might lose some control in the process. One big theme? Competition for homeowner attention, pushing to offer them more options and tailored experiences in how their property data is shared and managed.

For agents, it’s a sign that change could be coming to the industry’s backbone, so staying informed on MLS trends could make or break how agents compete and close in the future.

🌟Quote of the Day:

"Hustle beats talent when talent doesn’t hustle." — Ross Simmonds

📊🤔 Agent Poll Results

On 11/8, we asked: The Fall Housing Rally—Was it a Fluke or the Start of a Comeback?

The results are in!

  • 💡 Educate them on creative financing and rate-buy downs: 0%

  • 📈 Show historical rates to prove it’s not all doom and gloom: 83.3%

  • 😎 Focus on the lifestyle they want, not the monthly cost: 0%

  • 🕰️ Remind them—waiting longer could mean higher home prices: 16.6%

Big shoutout to everyone who jumped into the mix!

The Real Estate Professional’s Secret Weapon - Land id™

Discover extensive nationwide private parcel data, create & showcase powerful, shareable, interactive maps of any property: Fast, Easy and Mobile, with Land id™.

With the brand new streamlined Property Info Cards, Land id™ brings industry leading data and contextual layers to the forefront in a single tap or swipe.

🎉 Fun Fact of the Day: 

Real Estate’s Most Expensive ZIP Code: The most expensive ZIP code in the U.S. isn’t in NYC or LA—it’s Atherton, California. Median home price? A cool $7.4 million. It’s the Silicon Valley effect!

📚 Book Recommendation:

"Start with Why" by Simon Sinek – Why do some brands explode while others stay stuck on the sidelines? In "Start with Why," Sinek dives into why purpose-driven companies and leaders are the ones who don’t just play the game—they redefine it. Turns out, knowing why you’re doing something is the ultimate cheat code for attracting clients, building loyalty, and inspiring your team to go all in. Think of this book as your roadmap to shift from "just getting by" to creating a brand people can’t ignore. Whether you're an agent looking to stand out or building a brokerage with vision, Sinek’s got the formula to make your brand unforgettable.

Start with Why: How Great Leaders Inspire Everyone to Take Action

Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!

That’s it for today! Keep hustling, stay on your grind, and remember—every small step moves you toward the big dream. Let’s keep pushing!

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