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Listing Lockdown
How Hidden Listings Could Change the Game for Agents, Buyers, and Sellers
Splits and Caps Daily: Action for Agents
February 28, 2025
📈 Market Move:
Privacy Please
If the Clear Cooperation Policy (CCP) gets scrapped, brace yourself—big brokerages are about to feast. Private listing networks (PLNs) will explode, giving large firms even more control while smaller brokerages get squeezed out. Agents at indie shops? Good luck competing when buyers flock to the firms holding all the secret inventory.
And it’s not just bad for small brokerages. Fewer listings on the MLS mean murky market data, making it harder for buyers, sellers, and agents to get a clear picture of what’s happening. Expect lawsuits too—fair housing concerns will skyrocket as marginalized buyers lose access to inventory that’s hidden behind closed doors.
PLNs are being sold as a way to protect seller privacy, but let’s be real: this is about exclusivity and recruiting, not privacy. Most MLSs already have tools to keep a seller’s info discreet. This shift isn’t about helping consumers—it’s about big brokerages locking down deals and keeping the best listings in-house.
🌟Quote of the Day:
"The best way out is always through." — Robert Frost
⚡ 📊🤔 Agent Poll
If private listings take over, what's your move? |
🎉 Fun Fact of the Day:
The Third Dimension: In 2020, Mexico became home to the world’s first 3D-printed neighborhood. These homes were constructed in just 24 hours and cost around $4,000. The future of construction is here, and it’s low-cost and speedy.
📚 Resource Recommendation:
Kit—Look, your email list is basically your retirement plan. If social media disappears tomorrow (or just decides to nerf your reach again), your list is the only thing you own. Enter Kit—the email marketing tool that actually makes sending newsletters, automating follow-ups, and growing your audience stupidly easy.
Why real estate agents love it:
✅ Easy automation—Follow up with leads while you sleep.
✅ High deliverability—Your emails actually land in inboxes, not spam folders.
✅ Tag & segment leads—So you’re sending the right message to the right people.
If you're still copy-pasting emails one by one or relying on social media to reach your audience, it's time to fix that. Check out Kit and start owning your pipeline.
If you want a pipeline that never runs dry, put in the work today.
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