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Listing Lag
Sellers can now hold off on IDX marketing—but not for too long
Splits and Caps Daily: Action for Agents
March 26, 2025
📈 Market Move:
Clear Cooperation Compromise
NAR isn’t ditching its controversial Clear Cooperation Policy (CCP), but they’re throwing sellers a small bone—introducing “delayed marketing” listings. This lets sellers keep their homes off the IDX feed (aka Zillow, Realtor, etc.) for a set time.
How long? That’s up to each MLS to decide. But during the delay, the listing will still be visible to MLS participants. Sellers have to sign off, acknowledging they might be leaving money on the table—Zillow and Bright MLS studies show off-MLS listings can cost sellers thousands.
This new policy kicks in today, with a deadline of Sept. 30 for MLSs to set their rules. Meanwhile, CCP stays put.
🌟Quote of the Day:
"Make your life a story worth telling." — Naval Ravikant
⚡ Quick Win:
Local News Hijack – Find a trending local news story (new development, school ratings, property tax updates) and post your take on it. Show your audience you’re the go-to source for what’s happening in their backyard.
🎉 Fun Fact of the Day:
Empire State Side Hustle: Forget tenants—tourists pay $40 to ride an elevator to the top. The observation deck makes more money than the entire building’s rental income.
📚 Book Recommendation:
"The Third Door" by Alex Banayan —Alright, imagine life is a nightclub. Most people try to get in through the front door—the long line where everyone waits, hoping to get lucky. The VIPs? They waltz in through the second door, skipping the hassle entirely. But then there’s the third door—the side hustle, the back entrance, the window you pry open when no one’s looking.
That’s the premise of The Third Door, where Alex Banayan, a broke college kid, decides to hunt down the world’s most successful people—Bill Gates, Lady Gaga, Tim Ferriss—to crack the code on how they made it. Spoiler: None of them waited in line.
This book is part wild adventure, part masterclass in persistence, and 100% a kick in the pants for anyone who feels stuck. Whether you’re in real estate, sales, or just trying to make things happen, this book reminds you that there’s always another way in. You just have to be crazy enough to go find it.
Small efforts stack up—keep stacking.
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