Lawsuit Alert: NAR’s Newest Battle Over Fake Leads

Splits and Caps: Action for Agents

August 27, 2024

📈 Market Move:

NAR Hit with Lawsuit Over Alleged Fake Leads – What You Need to Know!
Buckle up, folks, because the National Association of Realtors (NAR) is in hot water again. Eight real estate agents just filed a lawsuit against NAR and some big-name companies like Move Inc. and Realtor.com. The accusation? Selling fake leads! Yep, the suit claims these companies bundled and sold so-called “leads” that were just random people with no interest in buying a house. Even worse, they allegedly used NAR’s name to build trust and legitimize their shady practices. If this blows up, it could shake the foundation of lead generation in real estate. Agents, keep an eye on this one—it might change how we all do business!

💡 Tip of the Day:

Client Surprise Attack: Drop a surprise gift to your best clients. It doesn’t have to be big—think a coffee card, a handwritten note, or a local treat. The small stuff? That’s what sticks.

⚡ Quick Win:

Time for a Review Boost: Reach out to your past clients for reviews on Google or Zillow. Make it easy—send them a link and a quick template. More stars, more business. Simple as that.

📚 Book Recommendation:

“The Miracle Morning” by Hal Elrod: Want to crush the day before it even starts? This book will help you craft a morning routine that sets you up for success, both in real estate and in life.

💡 Fun Fact of the Day:

Haunted Houses Sell Faster: Believe it or not, homes with a spooky rep tend to sell quicker. Buyers love a good ghost story—just make sure they’re cool with the “extras”!

🔗 Resource of the Day:

BombBomb: Stand out in that crowded inbox with video emails. BombBomb lets you send personalized video messages to clients that feel fresh and engaging.

That’s the rundown for today. Remember: Every day’s a shot to up your game. Keep hustling, keep innovating, and keep leveling up!