HUD Handoff

Housing, Hurdles, and Hope with Scott Turner

February 06, 2025

In partnership with

Splits and Caps Daily: Action for Agents

February 6, 2025

📈 Market Move:

Scott’s Strategy

Scott Turner, former NFL player turned real estate exec, just took the reins at HUD, and he’s coming in hot. He called out the agency for failing at its core mission and made it clear that the U.S. isn’t building nearly enough homes. His top priority? Boosting housing supply across the board—single-family, multifamily, duplexes, manufactured homes—you name it.

Turner also hinted at reviving the Opportunity Zone program from Trump’s first term, which offered tax breaks for investments in low-income areas. While he’s still assessing HUD’s programs before making big moves, one thing is clear: he’s looking to shake things up.

The National Association of Realtors is already on board, saying Turner "gets it" when it comes to housing and homeownership. But can he turn HUD around and actually move the needle on affordability? That’s the real test.

🌟Quote of the Day:

"It’s not about perfect. It’s about effort." — Jillian Michaels

âš¡ Quick Win:

Open House Prep Checklist: Draft a quick checklist to help sellers prep their homes for open houses. Share it with clients or post it online as a free resource. It’s simple, actionable, and positions you as a pro.

🎉 Fun Fact of the Day: 

The $1 Mansion Club: In Detroit, you can still find mansions for $1… but there’s a catch: you have to renovate it. For less than the cost of a Starbucks latte, you too can join the Fixer-Upper Hall of Fame.

📚 Book Recommendation:

"The Motivation Myth" by Jeff Haden—You know that moment when you finally feel motivated and everything just clicks? Yeah… Jeff Haden says that’s a fairytale. This book flips the script on motivation—it’s not some magical spark that gets you started. It’s actually the result of taking action, not the cause.

Haden breaks down why waiting for motivation is a losing game and how real success comes from building a system of small, consistent wins. Whether you’re trying to crush it in real estate, hit the gym, or launch a side hustle, this book is like a cheat code for staying on track without relying on willpower.

Bottom line: Stop waiting to feel motivated. Start doing the thing, and the motivation will follow.

The Motivation Myth: How High Achievers Really Set Themselves Up to Win

Win the day, and the weeks, months, and years will take care of themselves.

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