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Housing’s Housecleaning
Washington’s trimming the fat, and housing’s sacred cows are suddenly on the chopping block
Splits and Caps Daily: Action for Agents
April 9, 2025
📈 Market Move:
Fannie’s Firing Frenzy
While everyone’s glued to Trump’s tariff drama, there's another kind of chaos playing out in D.C.—and it’s happening inside Fannie Mae.
Over 100 employees just got booted for “unethical conduct.” No juicy details yet, but the vibes scream fraud, waste, and maybe someone trying to expense their vacation as a loan restructuring meeting.
Since the new boss took over, he’s been on a tear: torching climate and DEI programs, scrapping bloated consulting contracts, and allegedly saving millions. The message? If it doesn’t help Americans buy homes, it’s getting axed.
This all smells like prep work for a possible privatization of Fannie and Freddie. If that happens, expect a shakeup in how mortgages are priced—potentially higher rates in the short term, with a promise of long-term efficiency gains.
Meanwhile, HUD’s trying to plug leaks in its budget and fix crappy living conditions in assisted housing. So yeah, D.C. real estate policy is getting pressure-washed this week.
🌟Quote of the Day:
"Discipline is the bridge between goals and accomplishment." — Jim Rohn
⚡ Quick Win:
Turn Your 'No’s Into Know’s – Every time you lose a deal, ask why. That insight is worth more than the commission you missed.
🎉 Fun Fact of the Day:
Speedy Psychology: Buyers decide if they like a house in the first 8 seconds. That’s less time than it takes to scroll past your cousin’s vacation photos. First impressions aren’t just important — they’re instant.
📚 Book Recommendation:
"100M Leads" by Alex Hormozi—If you don’t have leads, you don’t have a business—you have a hobby with an LLC. This book? It’s not a fluffy “manifest your success” read. It’s a no-BS playbook on how to actually get people in the door (or your funnel) and turn attention into cash.
Hormozi doesn’t teach theory. He built the $100M+ empire from cold DMs, ugly funnels, and offers so good they made people feel dumb saying no. This book reverse-engineers how to win the game of internet attention—and how to do it without needing a trust fund or a blue checkmark.
If you’re a real estate agent, broker, or literally anyone who needs people to know you exist, read this. Then re-read it. Then build your lead machine and stop crying about the algorithm.
You either close the deal, or someone else does. Choose wisely.
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