Housing Hype

Splits and Caps Daily: Action for Agents

January 9, 2025

📈 Market Move:

Hope in the Housing Hustle

The vibe check on housing is looking surprisingly positive. Despite a rocky 2024 where low mortgage rates and market rebounds felt like mirages, consumer sentiment about housing is climbing. December’s Home Purchase Sentiment Index hit 73.1—way up from last year.

What’s driving this? People are betting that 2025 will finally bring a break in mortgage rates. Right now, 42% think rates will drop this year, compared to just 31% who believed that a year ago. But those hopes could get tested soon—30-year rates are back up at 7.14% as of early January. Upcoming labor and inflation data might shift the narrative.

Looking ahead, 2025 is expected to bring a slightly more affordable housing market, with modest rate declines and a better balance between home prices and wage growth. Still, buyers should gear up for a competitive landscape—less bidding war chaos, but not exactly a cakewalk either.

For now, sentiment splits: most think it’s a great time to sell but not so much to buy. That said, people seem optimistic about 2025 finally offering some wiggle room. Whether the market lives up to the hype? Stay tuned.

🌟Quote of the Day:

"Courage starts with showing up and letting ourselves be seen." — Brené Brown

⚡ Quick Win:

Tidy Up Your CRM: Spend 10 minutes cleaning up your CRM. Merge duplicate contacts, tag your leads, and delete outdated info. A clean CRM is a productive CRM.

🎉 Fun Fact of the Day: 

The Floating City: Venice, Italy, is built on over 100 small islands connected by canals. The city is actually sinking by about 1-2 millimeters each year, making its real estate both historic and fleeting.

📚 Book Recommendation:

"The Ultimate Sales Machine" by Chet Holmes—If you're tired of chasing shiny new strategies and want a battle-tested blueprint to dominate your market, this book is the ticket. Chet Holmes takes you back to basics, but not in a boring, "clean your room" kind of way. Think of it as the Rocky montage for your business—focused, disciplined, and relentless improvement.

The genius here is in its simplicity. Chet breaks it down: master a handful of key strategies (like time management, training your team, and relentless follow-up) and do them better than anyone else. No fluff, no gimmicks—just the stuff that actually moves the needle.

It’s the kind of book where you’ll pause mid-chapter, scribble down ideas, and immediately want to implement them. Whether you're selling houses or closing on your next big client, this book helps you sharpen the axe. Give it a read, and start turning your “could-be” into “done deal.”

You’re one decision away from changing the trajectory of your career—choose wisely.

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