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Home Hunters vs. Rising Rates
How Buyers Are Adapting to Today’s Mortgage Landscape
In partnership with
Splits and Caps Daily: Action for Agents
January 10, 2025
📈 Market Move:
Rate Rollercoaster
Mortgage rates are brushing up against 7% to kick off 2025, but that hasn’t scared off everyone. Buyers are shaking off the holiday fog and hitting home tours again, even as the 30-year fixed-rate mortgage hovers at 6.93%—a hair higher than last week.
So what’s next? All eyes are on the upcoming labor market reports. If the data shows cooling job growth and easing inflation, rates might settle down. If not, brace for more rate turbulence.
Meanwhile, buyer behavior tells an interesting story: mortgage applications have dipped, but home tours are creeping upward. Why? More buyers seem to be accepting today’s higher rates as the "new normal," and a bump in inventory compared to recent years means there’s more to choose from.
Bottom line: The housing market is warming up, even if the rates aren’t cooling off just yet. Expect the competition for good listings to heat up as 2025 unfolds.
🌟Quote of the Day:
"Life is either a daring adventure or nothing at all." — Helen Keller
⚡ 📊🤔 Agent Poll
What’s the vibe with buyers right now? |
🎉 Fun Fact of the Day:
The Landlord of the Moon: The 1967 Outer Space Treaty prevents nations from claiming the Moon as property, but private companies are already eyeing "lunar real estate" for future colonies. Talk about out-of-this-world investments!
📚 Resource Recommendation:
Ubersuggest—Let’s talk about Ubersuggest—a game-changer for anyone wanting to dominate online like a hot new listing. This tool is your cheat sheet for SEO, helping you uncover the keywords your clients are Googling at 2 AM (“best neighborhoods in [your city]” or “how to stage a home on a budget”), spy on competitors, and find content ideas that attract leads like free snacks at an open house. It’s affordable, easy to use, and perfect for standing out in the crowded real estate market. Plug in your website, see the magic, and start turning clicks into clients.
Opportunities don’t just show up; they’re made by showing up daily.
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