Hog Wild

Splits and Caps Daily: Action for Agents

October 16, 2024

📈 Market Move:

Data Drama

The DOJ just dropped some heat on data sharing, and it’s worth a look if you’re in real estate. While the case involves the pork industry, the lesson applies across the board: if trade groups and MLSs are only swapping info among competitors, it could set off antitrust alarms. AI has turned up the risk factor, making it easier to analyze data but also more likely to lead to price-fixing accusations. Real estate pros should keep an eye on how data is shared, or risk getting caught in the DOJ’s crosshairs.

With AI making it simple to dissect pricing and transaction data, it’s getting harder to claim ignorance. The DOJ already has its eyes on buyer agent compensation and industry practices. Now’s the time for MLSs and associations to tighten up their processes before things get even hotter. Keep your data transparent, or you might accidentally stumble into a legal mess.

🌟Quote of the Day:

"Dream big and dare to fail." — Norman Vaughan

⚡ Quick Win:

Calendar Block for Prospecting: Block off 15 minutes today to hit up three old leads you haven’t spoken to in a while. Whether they’re ready to buy or not, you stay top of mind—and that’s half the battle in this game.

🎉 Fun Fact of the Day: 

Buy Now, Pay... Never? In the 1600s, a Dutch man famously bought an entire island with a handful of beads. Manhattan, to be exact. These days, you’d be lucky if that could get you a parking spot.

📚 Book Recommendation:

“You Can’t Teach a Kid to Ride a Bike at a Seminar” by David H. Sandler – The title says it all. This isn’t just another sales book; it’s a masterclass in practical sales skills you can actually use. Think of it as sales training that doesn’t suck.

Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!

That’s all for now! Keep the grind strong, stay positive, and remember—the effort you put in today sets the stage for tomorrow’s victories. Let’s go!

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