High Hurdles, Housing Holds

Splits and Caps Daily: Action for Agents

January 3, 2025

📈 Market Move:

Association Adjustment

Mortgage rates are flirting with the 7% mark to kick off 2025, but buyers seem to be saying, "So what?" With the 30-year fixed-rate mortgage averaging 6.91% — the highest since July — home sales are actually up. Pending, existing, and new sales all showed gains in November compared to last year.

What's driving the momentum? Buyers have recalibrated. The days of ultra-low rates are history, but with more inventory available and a shift away from a pure seller's market, buyers are jumping back in. The market's heating up despite the elevated rates, even as holiday mortgage applications predictably cooled off.

For agents, this means opportunity. The spring market is right around the corner, and buyers are already gearing up. Stay sharp, highlight those negotiating advantages, and position your clients to win in this evolving landscape.

🌟Quote of the Day:

"It is our choices that show what we truly are, far more than our abilities." — J.K. Rowling

⚡ 📊🤔 Agent Poll

🎉 Fun Fact of the Day: 

Celebrity Neighbors: In California, there’s a street known as “Billionaire’s Row” where Jeff Bezos, Oprah Winfrey, and Ellen DeGeneres all own homes. That’s one neighborhood watch meeting you don’t want to miss!

📚 Resource Recommendation:

Opus Clip—Alright, if you’re serious about leveling up your video content and actually getting noticed online, you need to check out Opus Clip. It’s a game-changer for real estate agents who want to create bite-sized, highly engaging clips from long-form videos. The best part? It does all the heavy lifting for you—automatically identifying key moments and turning them into shareable, viral-ready clips.

If you’re not using this, you’re seriously leaving opportunities on the table. Real estate isn’t just about listings anymore, it’s about building your brand and creating content that gets seen. Opus Clip takes the guesswork out of editing and makes you look like a pro without spending hours in front of a screen. Go check it out, and start putting out content that actually works for you.

You’ve got one shot at today—make it count, and make it unforgettable.

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