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Deceptive Dialogue
Feds call out ‘misleading’ takes on their stance
Splits and Caps Daily: Action for Agents
March 19, 2025
📈 Market Move:
Misleading Murmurs
The DOJ just dropped a footnote (literally) in a commissions lawsuit, calling out "misleading" statements about its stance on Clear Cooperation Policy (CCP). Some industry players (👀 Compass CEO Robert Reffkin) have been saying the DOJ is actively investigating CCP as anticompetitive, but the DOJ is like, "Not so fast."
What they actually said: The DOJ has not taken a position on whether CCP is anticompetitive—unless it involves "exceptions benefitting primarily large brokerages" (translation: private listing networks might be on their radar).
Why this matters: Legal experts say this is probably a good sign for the industry—suggesting that CCP, in its pure form, isn’t a problem. But big brokerages limiting access to listings? That could still get the DOJ’s attention.
Meanwhile, Compass is doubling down on its private listings play, allegedly warning MLSs about potential lawsuits. So, is this a battle for transparency or just another chess move by the big players? Stay tuned.
🌟Quote of the Day:
"You can’t have a million-dollar dream with a minimum-wage work ethic." — Stephen C. Hogan
⚡ Quick Win:
The Referral Reminder: Call or text one past client today and casually drop: “Oh, and by the way, if you ever hear someone thinking about buying or selling, I got them!” Keep it simple, keep it smooth.
🎉 Fun Fact of the Day:
Boot Loan Approved: A house in Texas is shaped like a literal cowboy boot. Imagine asking for a 30-year fixed on a size 12.
📚 Book Recommendation:
"Little Red Book of Selling" by Jeffrey Gitomer—Look, selling isn’t about what you’re selling—it’s about how you sell it. And Jeffrey Gitomer lays it out in the Little Red Book of Selling like a no-BS sales coach who’s been there, done that, and closed the deal.
This book isn’t your typical “memorize these scripts” sales manual. It’s packed with real-world tactics, mindset shifts, and Gitomer’s signature punchy style that makes you feel like you’re getting a personal pep talk. His big idea? People don’t like being sold—but they love to buy. Your job? Make them want to buy from you.
If you’re in real estate, sales is the game. And whether you’re crushing it or struggling to get past “just following up” emails, this book will hit you with exactly what you need to hear.
Remember: The fortune is in the follow-up (so stop ghosting your leads).
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