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Data Duel
The fight over digital turf and trade secrets
Splits and Caps Daily: Action for Agents
October 31, 2024
📈 Market Move:
Secret Sauce
CoStar and Move are throwing punches in court over some major trade secret drama. Move claims that a former Realtor.com employee, now working at CoStar’s Homes.com, accessed confidential files after jumping ship, giving CoStar an alleged peek behind Realtor.com's curtains. CoStar managed to get two of Move’s claims dismissed, but the judge gave Move three weeks to come back swinging with a revised complaint. So, while CoStar’s taking a victory lap, it's more of a breather than a KO — Move’s still very much in the ring.
At the heart of this scuffle is a battle over competitive advantage in digital real estate. Move says CoStar used inside access to boost Homes.com, potentially swiping some secret sauce to get an edge. With both companies gunning for dominance, this fight could set some serious boundaries on how rivals handle data access and employee transitions. The next rounds are bound to get even more interesting.
🌟Quote of the Day:
"The secret to success is to know something nobody else knows." – Aristotle Onassis
âš¡ Quick Win:
Neighborhood Snapshot Video: Take 5 minutes to shoot a quick video highlighting a cool local spot—coffee shop, park, whatever. Tag the business, post it on social, and boom, you're the local expert with zero effort.
🎉 Fun Fact of the Day:
The Most Haunted Cities: Ever wonder where the ghosts hang out? Cities like New Orleans, Savannah, and Salem are known for their spooky reputations, and it’s not just for the thrills. These places draw in tourists and, believe it or not, can boost property values. Who wouldn’t want to live in a house with a ghostly history?
📚 Book Recommendation:
"The Challenger Sale" by Matthew Dixon and Brent Adamson – In a world where buyers are more informed than ever, the old-school sales tactics just won’t cut it. This book shows you how to shake things up and get your clients thinking differently. It’s all about pushing them out of their comfort zone and leading with insights that position you as the go-to expert. If you're in real estate and want to set yourself apart from the crowd, this is your playbook. Get ready to transform how you tackle your deals and watch your success soar!
Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!
That’s all for today! Keep your sights high, stay sharp, and remember—every move you make gets you closer to that dream deal. Let’s go make it happen!
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