Data Debacle

Splits and Caps Daily: Action for Agents

March 27, 2025

📈 Market Move:

Remine’s Rocky Road

Back in 2021, four major MLSs dropped $53.5 million to acquire Remine, a data and analytics platform they hoped would shape the future of real estate tech. Fast forward to 2025, and that vision has crumbled. Remine never turned a profit, lost customers, and now owes $11.2 million to investors.

Rather than filing for bankruptcy, its owners are taking a different route—an Assignment for the Benefit of Creditors (ABC)—which allows for a discreet and efficient sale of the company’s assets.

How We Got Here: Remine once served 1.2 million agents across 60 MLS markets. By March 2025, that number had dwindled to 600,000 across just 40 markets. The four MLSs—Unlock (formerly ACTRIS), FMLS, Heartland MLS, and MIAMI REALTORS®—bought Remine to protect their members' access to the tech, but sustaining it proved too costly.

What’s Next: Remine tried shopping itself around to seven proptech firms, but with time and cash running out, only two potential buyers remain. The MLSs involved admit the investment didn’t pan out but insist that taking risks like this is necessary for innovation in the industry.

The big question now: Will Remine find a buyer, or will its assets fade into the real estate tech graveyard?

🌟Quote of the Day:

"You don’t rise to the level of your goals, you fall to the level of your systems." — James Clear

⚡ Quick Win:

The “Before & After” Effect – If you’ve helped a client turn a fixer-upper into a dream home, post side-by-side photos on social with a short caption: “This home started as [problem], and now it’s [solution].” Proof = instant credibility.

🎉 Fun Fact of the Day: 

For Sale: One Entire Town, Population… You? Monowi, Nebraska (pop: 1) has been listed for less than a New York studio. Buy it, declare yourself mayor, and finally win an election unopposed.

📚 Book Recommendation:

"Fanocracy: Turning Fans into Customers and Customers into Fans" by David Meerman Scott & Reiko Scott —Let’s talk about fans. Not the ceiling kind. The kind that will follow you anywhere, buy whatever you sell, and tell everyone they know about you—without you even asking. That’s the dream, right? Well, that’s exactly what Fanocracy is about.

David Meerman Scott and his daughter, Reiko Scott, break down how businesses (yes, even in real estate) can create a community of die-hard fans instead of just chasing transactions. They argue that in a world of faceless brands and relentless algorithms, the real winners are the ones who make their customers feel like part of a tribe.

Think about it—Apple, Harley-Davidson, even your local CrossFit gym—they don’t just sell a product, they sell belonging. And that’s exactly what you should be doing as a real estate agent. Your brand isn’t your logo or your website. It’s the experience people have with you.

If you want to stop grinding for every single deal and start building a business where people come to you, this book is a must-read. Because at the end of the day, it’s not about selling. It’s about making people want to buy from you.

The future belongs to those who outwork their excuses

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