Comp Chat

Splits and Caps Daily: Action for Agents

December 9, 2024

📈 Market Move:

Commission Chronicles

With MLS commission info gone, agents are leaning on direct convos to sort out who’s paying what—old-school communication is the new hack. While websites could be a tool, only 8% of agents are even trying that route while 67% of agents now just ask directly about compensation..

The big question: have commission rates tanked? Nope. They’re steady at around 3% for listing agents and slightly lower for buyers. But first-time buyers are struggling, turning to creative plays like mortgage buydowns and gift funds just to close the deal.

Market vibes? All over the map. Some regions are balanced, others still favor sellers. Translation: know your turf, adjust your game, and keep hustling.

🌟Quote of the Day:

"Don’t be afraid of failure. This is the way to succeed." — LeBron James

⚡ Quick Win:

Social Media Story Spotlight: Share a “day in the life” story on Instagram. Show your audience a sneak peek of your daily hustle—viewings, meetings, or even grabbing your morning coffee. Relatable = approachable.

🎉 Fun Fact of the Day: 

A Castle in the Middle of NYC: Central Park has its own castle—Belvedere Castle. Originally built as a Victorian folly, it’s now a weather station. Talk about turning quirky real estate into a utility.

📚 Book Recommendation:

"Traction: Get a Grip on Your Business" by Gino Wickman — This book is like a cheat code for getting your business out of the "winging it" phase and into "I actually know what I’m doing" mode. Wickman lays out the Entrepreneurial Operating System (EOS), which is basically a framework to organize your business, get everyone rowing in the same direction, and stop chasing shiny objects every five minutes.

If you’ve ever felt like your biz is running you instead of the other way around, this book is your roadmap to flipping the script. Bonus points: it’s all about practical, no-BS steps—no fluff, just execution. If you're trying to scale, keep your sanity, and actually enjoy the ride, Traction is your next read.

Get it, read it, and then tell your team: "We’re about to get organized, people."

Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!

That’s all for now! Stay focused, keep learning, and remember—your next move could be the one that changes everything. Let’s make it count!

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