Choice/Change

Splits and Caps Daily: Action for Agents

December 11, 2024

📈 Market Move:

Phoenix Freedom

Realty ONE Group is making waves by giving its Phoenix-based agents the option to step away from the National Association of Realtors (NAR). Starting in January, agents can join a new subsidiary, Realty ONE Group AZ, and access MLS services through the Phoenix Realtors' MLS Choice program—no NAR membership required.

This move aligns with a growing industry shift challenging mandatory association memberships. As lawsuits and debates about NAR’s value continue, agents are gaining more flexibility in how they align their businesses.

The takeaway: By offering choice, Realty ONE Group is positioning itself as a brokerage that prioritizes agent autonomy, a trend that could reshape industry norms.

🌟Quote of the Day:

"Focus on being productive instead of busy." — Tim Ferriss

⚡ Quick Win:

“What’s Your Favorite?” Poll: Create a fun Instagram poll today. Something light, like “What’s your favorite local park or coffee spot?” Easy engagement, and it shows off your community expertise.

🎉 Fun Fact of the Day: 

A Mansion with 365 Rooms: The Château de Chambord in France has one room for every day of the year. Imagine trying to keep track of where you left your keys.

📚 Book Recommendation:

"Sell More Faster: The Ultimate Sales Playbook for Startups" by Amos Schwartzfarb — Alright, agents, here’s the thing: selling real estate is a business, and every business needs a solid sales strategy. This book isn’t just for startups—it’s a goldmine for anyone who wants to level up their sales game, including you.

Amos Schwartzfarb lays out step-by-step systems to identify your ideal clients (hello, perfect leads!), communicate your value (because you’re not just selling homes, you’re selling you), and build repeatable processes that scale. Whether you’re a solo agent or running a growing team, these insights can help you close deals faster and smarter.

If you’re ready to stop winging it and start winning consistently, this playbook will show you how. Because in real estate, time is money, and this book helps you save both.

Want to level up even more? Hit the Agent Bookshelf for top reads, Agent Articles for real estate gold, and Agent Resources for the tools to boost your biz—go get it!

Signing off! Stay driven, stay optimistic, and remember—success doesn’t come to those who wait; it comes to those who work. Let’s make moves!

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