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NAR’s Power Play in D.C.

Splits and Caps Daily: Action for Agents
March 12, 2025
📈 Market Move:
D.C. Deep Dive
The National Association of Realtors is making moves in D.C., rubbing elbows with top lawmakers to push housing legislation. Their pitch? Homeownership is a bipartisan issue, and they’re here to make it more affordable. With inventory still below pre-COVID levels and home prices up nearly 50%, NAR is pressing Congress to back policies that could put more homes on the market.
Meanwhile, HUD just hit the brakes on $60M in funding for community development nonprofits, leaving some scrambling to cover costs for projects already underway. And in a twist that’s raising eyebrows, HUD is also flirting with blockchain to monitor grants. Some see it as an efficiency play—others as a step toward crypto in housing, which brings back bad memories of the 2008 crisis.
Bottom line? The government is deep in the housing game, but whether their moves help or hurt agents is still up in the air.
🌟Quote of the Day:
"Energy and persistence conquer all things." — Benjamin Franklin
⚡ Quick Win:
Quick Seller Tip Post: Drop a one-liner on social: “Want to sell for top dollar? Stage just your entryway. First impressions = everything.” Simple, valuable, and shareable.
🎉 Fun Fact of the Day:
Skyscraper Wars – NYC landlords actually build fake floors at the top of skyscrapers. Why? To make them taller and more impressive, while jacking up the rent for “higher” office spaces.
📚 Book Recommendation:
"The Science of Influence" by Kevin Hogan—Ever wish you could Jedi mind-trick people into saying yes? Well, The Science of Influence won’t give you actual superpowers, but it’s pretty damn close. Kevin Hogan breaks down the psychology behind persuasion—why people make decisions, how you can subtly (or not-so-subtly) guide them, and what makes someone trust you enough to buy what you're selling.
This book isn’t just for salespeople—it’s for anyone who wants to get better at negotiation, marketing, or just winning arguments with their stubborn friend who still thinks renting is better than owning. If you’re in real estate, this is like unlocking the cheat codes to human behavior. Read it, use it, and watch your deals start closing themselves. 🚀
Half the battle is showing up. The other half is closing.
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