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Buyer Battlefield
Why investors are stepping back—but competition isn’t slowing down
Splits and Caps Daily: Action for Agents
December 24, 2024
📈 Market Move:
Investor Interest?
Here’s the scoop: Elevated mortgage rates and sky-high home prices are making real estate less tempting for investors. Their activity bumped up a little last quarter but is still below last year’s levels. Translation: no big investor comeback unless rates drop.
That said, the lower-priced home market is still a battlefield. First-time buyers are going toe-to-toe with small-scale investors for affordable properties. These "mom-and-pop" investors dominate, driving up prices even as overall demand cools.
TL;DR: Fewer big fish are buying, but competition at the entry-level remains fierce. If you're working with first-time buyers, sharpen those negotiation skills. 💪
🌟Quote of the Day:
"Success is not the absence of failure; it’s the persistence through failure." — Aisha Tyler
⚡ Quick Win:
🎁 Personalized Holiday Text: Take 30 minutes to send personalized "Merry Christmas" texts to your top clients and leads. A simple, heartfelt message shows you're thinking of them and strengthens your relationship. Bonus: Add a little humor or warmth to make it memorable!
🎉 Fun Fact of the Day:
$15 Million on... Decorations?!: Spain holds the record for the most baller Christmas tree: a $15 million masterpiece covered in diamonds and jewelry. Forget staging — this tree would sell the house for you. Talk about ROI on holiday vibes.
📚 Book Recommendation:
"Giftology" by John Ruhlin—Here’s the deal: most people suck at gifting. They send cheap wine or generic swag and call it a day. But Giftology flips the script, showing you how to give gifts that actually blow people’s minds and build long-term loyalty.
John Ruhlin doesn’t just say, “Give stuff.” He says, “Be thoughtful, be strategic, and make it personal.” Want your clients to remember you forever? Stop sending calendars and start sending gifts they’ll never forget.
This isn’t just a holiday book—it’s a game plan for crushing it all year round. 🎄🔥
That’s all for now! Keep your head in the game, stay steady, and remember—the small wins add up to something great. Let’s go get it!
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