Buyer Balance

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Splits and Caps Daily: Action for Agents

April 7, 2025

📈 Market Move:

Rates Retreat, Buyers Balk

Jobs are up, rates are down — but buyers are still clutching their wallets like it’s Black Friday and someone’s eyeing their last flat-screen.

Here’s the deal: the job market just crushed expectations (again), and mortgage rates are at a 5-month low. That should be rocket fuel for the housing market. But consumer vibes? Still shaky. Everyone’s wondering if the economy is actually vibing or just playing pretend until tariffs and inflation smack us in the face.

We’re at a weird crossroads:

• If the good job numbers and falling rates build momentum, we could see a wave of buyers jump back in.

• If not, fear wins, and even cheap money won’t get people to move.

It’s a classic stand-off between optimism and anxiety. Watch what happens in the next 30 days — especially in fast-growing states. One spark, and this market could light up.

🌟Quote of the Day:

"Every strike brings me closer to the next home run." — Babe Ruth

📊🤔 Agent Poll Results

On 4/4, we asked: If mortgage rates dropped below 6% tomorrow, what would your buyers do?

The results are in!

• 📞 Blow up my phone: 14%

• 🧍‍♂️ Still sit on the sidelines: 29%

•  😴 Say “wake me up when it’s 5%”: 14%

• 🙅‍♀️ Doesn’t matter—still priced out: 43%

Nice mix of takes here — love seeing the different angles. Appreciate everyone jumping in!

🎉 Fun Fact of the Day: 

Vine Vibes: Homes with plants in listing photos sell faster and for more. Apparently, buyers want that ‘I drink green juice and journal at 5 AM’ aesthetic.

📚 Book Recommendation:

"The Sales Bible" by Jeffrey Gitomer—This one’s like a protein shake for your sales brain. No fluff, no theory rabbit holes — just straight-up, in-your-face tactics that actually work. Gitomer doesn’t coddle you. He’s like that coach who yells, but somehow you still love him because he’s making you better.

Whether you’re cold calling, closing, or trying to not sound like a robot on Zoom, this book gives you the playbook. Think of it less like scripture and more like street smarts for selling. Real talk, real results. Keep it on your desk — it’s the kind of book you don’t just read, you use.

Small wins stack into big victories—make today count.

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