Brokerage Battlefield

Splits and Caps Daily: Action for Agents

April 2, 2025

📈 Market Move:

MLS Maneuvers

Alright, real estate world, the verdict is in: NAR is keeping Clear Cooperation, but with a "delayed marketing" loophole. Translation? The game isn’t over—it’s just getting trickier.

Brokerages have three ways to play this. Some will stick to the status quo, continuing to list on the MLS as long as their local system enforces Clear Cooperation. This is the easiest and cheapest route—unless the DOJ steps in.

Others will build walled gardens, keeping listings in-house to gain a competitive edge. If MLSs stop enforcing Clear Cooperation, big brokerages will hoard inventory, and smaller players will feel the squeeze.

Then there’s the federated listings approach, where smaller firms team up, pooling their listings to compete with the giants. It’s not a clean solution, but it beats getting left behind.

Bottom line: there’s no sitting on the sidelines. The brokerages already adjusting their playbook are the ones that’ll come out on top. If you don’t have a counter move, you’re just waiting to get steamrolled.

🌟Quote of the Day:

"Don't wait for opportunity. Create it." — George Bernard Shaw

⚡ Quick Win:

Follow-Up Like a Shark – 80% of deals close after the 5th follow-up. Most agents quit after one. Be the one who doesn’t.

🎉 Fun Fact of the Day: 

McMansions & Monopoly: In 2009, a billionaire bought the actual streets of San Francisco’s Presidio Terrace… for $90K in unpaid taxes. Rich people play Monopoly in real life.

📚 Book Recommendation:

"Secrets of Closing the Sale" by Zig Ziglar —If you’re in sales (which, spoiler alert, you are), then Zig Ziglar is basically your Jedi master. Secrets of Closing the Sale isn’t just about getting someone to sign on the dotted line—it’s about understanding psychology, building trust, and making people feel like they want to buy from you.

Zig drops straight-up gold, like how to handle objections before they even come up, how to use storytelling to make your pitch irresistible, and why people buy emotionally but justify logically. This book is packed with real-world scripts, mindset shifts, and persuasion techniques that work whether you're selling a house, a service, or yourself in a job interview.

Bottom line: If you're not closing as many deals as you want, this book will show you why—and more importantly, how to fix it.

Hard work compounds—invest in yourself daily.

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