Bricks, Mortar, and Momentum

Splits and Caps Daily: Action for Agents

September 5, 2024

📈 Market Move:

Why Builders Are Winning Big Right Now

The market is tight, right? Inventory is low, and buyers are struggling to find what they need. But guess who's cleaning up in this environment? Homebuilders. Yep, they're quietly becoming the MVPs of the market.

Here’s why: With resale inventory drying up, new builds are filling the gap. Builders are offering incentives—think rate buy-downs, closing cost coverage, or even custom upgrades—to lure buyers in. Some builders are even working with specific lenders to offer below-market mortgage rates. In a world where everything else feels overpriced and scarce, new construction is suddenly looking like a deal.

For agents, this is a golden opportunity. Don’t overlook those new build communities. Partner with builders, get familiar with the incentives, and bring your clients options that other agents might be sleeping on. This isn’t just about selling homes—it’s about being the guide who knows where the hidden value is in a tight market.

🌟Quote of the Day:

“Success is walking from failure to failure with no loss of enthusiasm.” – Winston Churchill

⚡ Quick Win:

The “Client Pulse Check”:

Once a deal is under contract, don’t go silent! Send your client frequent check-in texts to make sure they’re feeling good about the process. You stay top of mind, show that you care, and prevent any little doubts from turning into big problems.

🎉 Fun Fact of the Day: 

The smallest house in the U.S. (in terms of square footage) is just 173 square feet—cozy, but someone called it home. Sometimes, less really is more when it comes to real estate!

📚 Resource of the Day:

Looking to boost engagement? Outgrow's got you covered. It’s all about creating interactive content—think quizzes, calculators, assessments—to engage your leads and keep them interested. Perfect for real estate agents who want to add some flair to their lead capture and get potential clients more involved with their listings.

(Check out our Agent Resources for more recommendations)

That’s it for today’s Splits and Caps! If you’re digging what you’re reading, hit that share button and spread the word. Let’s keep leveling up and taking charge of the market!