Big Fish, Smaller Pond

Fewer deals. Bigger winners. The top brokerages are stacking the deck

April 10, 2025

In partnership with

Splits and Caps Daily: Action for Agents

April 10, 2025

📈 Market Move:

Sales & Scales

The rich got richer.

Despite the real estate market pulling a vanishing act on transactions last year, the top 1,000 brokerages grew their share of the pie. Translation? Fewer deals overall, but the big dogs got more of them.

We're talking $2.1 trillion in residential sales volume — up from 60.5% market share in 2023 to 64.1% in 2024. That's consolidation in action: M&A deals, aggressive recruiting, and a few rocket-ship brokerages that are scaling like tech startups.

One new player tripled their volume. Another doubled. The top 10% of firms handled nearly half of all sales volume.

Meanwhile, 100,000 smaller shops fought over what’s left.

Moral of the story: In a tight market, scale wins.

🌟Quote of the Day:

"Work hard in silence, let your success be your noise." — Frank Ocean

âš¡ Quick Win:

Steal Like a Marketer – Find the top-performing real estate ads in your market. Copy their style, tweak for your brand, print money.

🎉 Fun Fact of the Day: 

Virtual Realty: Listings with virtual tours get 87% more views. It’s like Tinder, but for houses. Show ‘em the goods or they’re swiping left.

📚 Book Recommendation:

"Psychology of Money" by Morgan Housel—This isn’t a book about stock tips or budgeting hacks. It’s about the mental game of money — and trust me, that’s where 90% of the battle is.

Morgan Housel breaks down why being good with money has nothing to do with how smart you are and everything to do with how you behave. You’ll learn why people buy high, sell low, and sabotage their own wealth without even realizing it.

It’s packed with short, punchy chapters that make you feel like you're leveling up your brain every few pages.

Bottom line: If you want to stop thinking about money like a spreadsheet and start thinking about it like a human — read this. Twice.

The Psychology of Money: Timeless lessons on wealth, greed, and happiness

The difference between ordinary and extraordinary is daily effort.

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