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Splits and Caps Daily: Action for Agents

April 23, 2025

📈 Market Move:

Policy Play

Here’s the tea: NAR rolled out a “delayed marketing” option — basically a way for sellers to hold off putting listings on the public map (like IDX sites) while still technically being in the MLS. Think: soft-launching a house.

But CRMLS — the biggest MLS in the country — looked at it and went, “This doesn’t help sellers, it’s confusing, and it was clearly built to keep some big-name brokerages happy.”

Translation? They think it’s a workaround for those trying to sidestep the Clear Cooperation Policy. And CRMLS isn’t here for it. They’re sticking with what already works: transparency, simplicity, and giving everyone a fair shot.

The kicker: CRMLS says this new rule might actually hurt consumers by hiding listings behind login walls and forcing people to jump through hoops just to see what's available.

Final verdict? CRMLS is saying no to more complexity and yes to keeping it real.

🌟Quote of the Day:

"The secret of your future is hidden in your daily routine." — Mike Murdock

⚡ Quick Win:

The Instant Offer Generator: Run a poll on IG: “Thinking about buying or selling in [city] this year?” Anyone who engages = a potential deal.

🎉 Fun Fact of the Day: 

Trending Tiny: Tiny House Communities Are the New Trend: In the U.S., there’s a rapidly growing trend of tiny house villages—gathering hundreds of people in minimalist homes with communal spaces. Think real estate for the anti-clutter generation.

📚 Book Recommendation:

"Marketing Made Simple" by Donald Miller—If your marketing plan looks like a Pinterest vision board and your website reads like a real estate resume… this one’s for you.

Marketing Made Simple is exactly what it says on the tin — a no-fluff blueprint for turning strangers into leads, leads into clients, and clients into superfans. Donald Miller breaks down how to build a sales funnel that actually works… not one that just “feels strategic.”

It’s like he took every marketing course, deleted the 97-slide decks, and said:
“Cool story. Now here’s what to actually do.”

Spoiler: Nobody cares about your credentials. They care about how you solve their problem. This book will help you reframe your messaging, fix your email sequences, and make your brand about them, not you.

Nobody remembers the agent who almost followed up.

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