AI or Die?

Splits and Caps Daily: Action for Agents

September 4, 2024

📈 Market Move:

AI Play: The Game-Changer Agents Need?

Zillow just dropped some serious upgrades to its AI search features, letting buyers filter homes by commute times, school proximity, and local hotspots. On the surface, this sounds like a win for the end consumer, but what’s the real impact on agents? Is AI coming for your job, or is it about to become your new secret weapon?

Here’s the upside: This data could be a goldmine if you know how to use it. Picture this—you’ve got a client who’s all about that 30-minute commute or needs to be close to specific schools. Instead of manually sifting through listings, you can tap into these AI insights to serve up exactly what they’re looking for. The tech is evolving fast, but the agents who adapt could find themselves with a whole new toolkit for closing deals.

But hey, let’s be real—there’s no "magic bullet" here yet. It’s all about how you leverage these tools to stay ahead of the curve. Adapt or die, right?

🌟Quote of the Day:

"Your most unhappy customers are your greatest source of learning." – Bill Gates

⚡ Quick Win:

The Handwritten Note Power Move: In a world of emails and DMs, a handwritten note is like finding a diamond in the rough. After a successful meeting or open house, drop your clients a quick thank-you note in the mail. It’s old-school, but it leaves an impression that’s hard to forget. It’s the little things that can set you apart in this game.

🎉 Fun Fact of the Day: 

Did you know that the Empire State Building was once sold for just $2 million in 1951? That’s about $22 million in today’s money—a steal compared to its current valuation of over $2 billion! Real estate has its quirks, and sometimes, the deals of the century are hiding in plain sight.

📚 Book Recommendation:

“Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry – This book is a goldmine for leveling up your digital marketing game. It’s got the strategies you need to boost your online presence and get more eyes on your listings.

(Check out our Agent Bookshelf for previous recommendations)

That’s a wrap for today’s Splits and Caps! If you’re vibing with the content, hit that forward button and share it with your crew. Let’s keep the momentum going and make some moves!